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Regular version of the site

Book chapter

Брачная видеография Царицыно

С. 303-339.

In the empirical focus of our report was the triad - the actual visual product, the opinion / position of creating its professionals and opinion / reaction of consumers-customers. Quite clearly that the management of the media sacralization utopia romantic love monopolized by professionals of this particular service market. Consumers actually delegate and dispose of them in favor of the right and the power of interpretation of important events in their lives. Media sacralization by profane professionalization is achieved by using a specific structuring visual photographic material, manipulating the flow of sequential shooting, accumulating sense of animation inserts or symbolic objects, finally, music. Reflect on the value of dokumentalizatsii events, however, is in conflict with the expectation effect embellish mirror. In this sense, the projection of these expectations on the wedding photo and video has a narcissistic character and evidence of involvement of the media product in social exchange. And here we find traces of convergence pragmatists and romance: analysis and weighing justified or unjustified expenses, rational integration into the event-timing wedding complemented resumption of emotions experienced when viewing album and video.

In book

Брачная видеография Царицыно
Edited by: Н. В. Самутина, Б. Е. Степанов М.: Новое литературное обозрение, 2014.