The age of new media that started in the late 1990s has problematized the integrity of personal identity. In this process, three factors are at play: 1. the condition of "late modern" western modernity that affects all social relations and implies individualization and "liquid" identities (Z.Bauman); 2. the development of new media as a burgeoning sphere, generating new ways of self-realization and "the search for oneself" online; and 3. the "human - interface" type of interaction in the new media, where the other to whom the person communicates could be not only another human being but also a computer. The main goal of this paper is to reveal the specific features of constructing the Self within the everyday use of new media, in particular blogs and multiplayer online games.
