Разломы современного мира и перспективы их ликвидации
The article is devoted to the study of neologisms in advertising English and German discourse. The primary aim of the research was to single out the main tendencies of the use of neologisms in modern authentic English and German advertisements; to find out common features and distinctions between them. The typical features of the advertising discourse on different levels were studied using the examples taken from English and German advertising. With the help of the classification suggested by John Algeo the most productive patterns of coining new words were singled out. In advertising English those are compounding, affixation, abbreviations and clippings; while German copywriters rely on affixation and borrowings. For that purpose more than twenty English and ten German printed magazines of different types were analyzed, including women-oriented magazines. It goes without saying that the results of the research contribute to the formation of cultural awareness of not only students but also linguists and may be used in teaching English and German in the classroom of intermediate and advanced learners of the language.
The article discusses the possibility of quantitative analysis in the study of political destabilization of states in the modern world, in general, and the impact of oil price changes on the sociopolitical destabilization of the oil exporting states, in particular. The analysis shows that a prolonged drop in oil prices leads to increased social and political instability in oil-exporting countries, and their systematic increase serves as a powerful factor in the social and political stabilization.
review without summary