Place brand as an object of urban space: the case of Russia

P. E. Rodkin

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October 30, 2026

‘This Format Turned Each Presentation Into a Collaborative Effort to Assess the Robustness of the Study

On October 16, 2026, HSE ICEF hosted the Eighth International Conference on Applied Economics. Held fully on-site, the conference brought researchers from HSE University, the New Economic School, Wuhan University, and Shandong University together in Moscow. The programme was organised around three overarching themes— ‘Environment, Resources and Policy,’ ‘Migration, Labour, and Communication,’ and ‘Consumption, Behaviour, and Climate—offering an opportunity to see how similar economic mechanisms operate in China, Pakistan, the United States, and Russia.

October 23, 2026

‘I Always Conduct Research on Topics That Genuinely Matter to Me

Anastasiia Deeva studies the socio-economic consequences of excess weight in Russia. In an interview for the Young Scientists of HSE University project, she spoke about why beauty cannot be measured, her desire to write a novel, ‘Dostoevskian’ burnout, and working at the hotel where The Shining was filmed.

October 19, 2026

'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'

Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.

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Place brand as an object of urban space: the case of Russia

P. 110–114.

Rodkin P. E.

The physical and symbolic presence of a place brand in the urban space is realized in the actual form of a graphic sculpture, which becomes a modern urban landmark. In Russia this phenomenon has been systematically developed in the form of graphic sculptures I♥(...) installed in most Russian megacities, large, medium and small cities. Graphic sculpture I♥(...) developed in several design types and identified in 2022—2024 has been formed a new sustainable symbolic and communicative pattern of urban environment.

Language: English

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Keywords: place brand identity graphic sculpture city attraction Russian urban space

In book

2025 KISD International Conference at Ningbo. Co-evolution. February 22–23, 2025

Korean Institute of Spatial Design / Ningbo University Urban Renewal Research Center, 2025.

Графическая скульптура «Я♥(...)» в структуре городского культурно-исторического ландшафта и социокультурного пространства: к проблеме коммуникативной инвазивности

Rodkin P. E., Экономические и социальные проблемы России 2023 Т. 56 № 4 С. 153–166

The study conceptualizes a new class of urban objects - graphic sculpture, which serves as a place brand identifier. Graphic sculpture is problematized within the framework of relevant and meaningful oppositions, as well as the concept of communicative invasiveness. As a result of media research of 47 Russian cities and 58 objects of urban brand-identification ...

Added: December 25, 2023