In this textbook the materials directed on theoretical and practical development of the course "Rhetoric" are collected. Problems of a course: to give an idea of a subject, the main categories and concepts rhetoricians, its cultural and historical genesis and a place in system of forms of the verbal cultures and also to consider factors on which the success of speech interaction with audience depends (in situations of business communication). Conforms to actual requirements of the Federal state educational standard of the higher education. For the students who are trained on the specialties "Marketing", "Management" "Journalism", "Public relations", "Political science", "Sociology", and also a wide range of the readers who are interested in regularities of the effective business communications.
The textbook focuses on information support of a decision making process: problem statement, typical stages, approaches to modeling of decision making conditions, as well as consequences of different alternatives selection. The role of expert estimates is examined. Such estimated are used for determining probabilities of problem situation, determining experts' coefficients of competency, forming estimates of the alternatives. The features of group decision making are considered. Special attention is paid to decision support on the strategic management level, in the conditions of changing and hardly predictable environment. Approaches to modeling of problem situations related with possible states of the environment in the future are examined in details. The history, current classification and perspectives of development of modern decision support systems, as well as their role in the integrated management information system are considered. In the textbook different decision support information systems (including ones developed in HSE Department of Business Analytics) are described. Description of the information systems are accomplished by the examples of their practical application. Business cases that are close to real decision making tasks are also examined. The textbook is compliant with current requirements of the Federal standard of higher education and may be useful for students, postgraduates and teachers working in the field of management, decision support and management information systems.
The textbook has passed practical tests and written on the basis of the readable authors for many years. Presented in textbook materials give students orientation in the solution of many practical problems in a number of areas, constitute the initial level to obtain a broader and deeper education in the field of probability theory. The book provides an overview of the theory of stochastic processes, detailed material on the theory of Markov processes with discrete time (Markov chains) and continuous-time. In addition to the solved problems for each Chapter of the textbook suggested problems to solve and theoretical questions to test the quality of the learning material.
Practicum in Russian phonetics