The last book by an eminent sociologist Z. Bauman about the focus of public interest shifting from the future to the past.
Information is provided on what will happen in the next decade (and later) with nationwide telephone surveys. This document presents the main report and six annexes supplementing it (on history, coverage of the general population and selection of respondents, weighting data, non-response, costs, legal and technical issues). The focus is on surveys in which both selection, recruitment, and questioning of respondents are carried out (a) only or (b) not only by telephone (in combination with other means). During the preparation of the report, two sample surveys were specially conducted among organizations engaged in sample surveys in the United States.
The edition includes two documents. The first one contains a list of 17 questions that users of the survey data should be asked to draw conclusions about the validity of the results. The proposed system of criteria is applicable to assess the quality of the results of almost any survey. The second paper deals with qualities of the data, which the social media are ready to provide the students of public opinion. Both documents were prepared by the AAPOR working group on emerging technologies (Emerging Technologies Task Force), whose activities had to focus on two key areas: (1) smartphones as devices data collection, (2) social media as a platform and information resource.