Presents modern views on the theory and practice of business of psychology is a new dynamically developing applied fields of psychology. Reflect a variety of aspects of modern business psychology – the results of research projects in the field of psychological support of the personality in business, organization, consumer behaviour. In the preparation of the monograph was attended by teachers and students you're the master's program "Psychology in business", as well as their colleagues from the times-personal universities and cities, including of the leading universities in the UK. For students, undergraduates, graduate students of psychological specialties, researchers and practitioners in the field of business psychology.
We discuss the theoretical and applied aspects of coexistence, interaction and confrontation between "modern" and "traditional" forms of social cohesion. We demonstrate the adaptive potential of different types of cohesion in the context of socio-cultural transformations. Drawing on empirical material we analyse the mechanisms and factors of integration and fragmentation at different levels of the social organization and communication.