The publication is designed to introduce the basic elements of culture and intercultural communication, which affect the business interaction, and, as a consequence, the success of doing business. The authors examine in detail the differences between types of cultures, the features of verbal and non-verbal business communication, and also pay attention to the main aspects of virtual business communication. In addition, the publication focuses on possible problems and barriers of intercultural communication and suggests ways to solve the difficulties that have arisen. To effectively consolidate the theoretical material, practical questions have been developed for each chapter.
The textbook is designed for students and undergraduates studying aspects of business communication, corporate and mass communications, as well as business representatives interested in improving the quality of intercultural business communication.
The collective monograph is a series of studies related to the adaptation of the BBC media company "Sherlock" (2010) and the representation of the image of Sherlock Holmes in modern popular culture. The authors combined various approaches and methodologies, which allowed researchers from the Higher School of Economics, Moscow State University and Nizhni Novgorod Linguistic University to draw conclusions about what Sherlock Holmes has become for the modern viewer thanks to the influence of the new film adaptation. The works included in the book may be of interest to specialists in the humanitarian and legal fields, as well as researchers of the phenomena of modern culture and media reality.