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Regular version of the site
Of all publications in the section: 13
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Book
Цителадзе Д. Дж. Н. Новгород: Мининский университет, 2018.

This monograph focuses on the nature of factors and mechanisms of the innovation processes in the Regional innovation systems with catch-up type of economy. The monograph shows that the further development of cooperation of innovation entities and the development of technological entrepreneurship in the regions of Russia is impossible without a planned and systematic processes of regionalization of the innovation business ecosystem.

The monograph substantiates that the state-owned private Regional Center for Incubation and Acceleration and the multifunctional state Single Regional Investment Fund should become the basis for the development of the ecosystem of innovative entrepreneurship in the region of the country.

The monograph is intended for researchers, graduate students, students specializing in the field of innovation management, as well as managers and decision makers who are responsible for the development of regional innovation systems.

Added: Feb 13, 2019
Book
Цителадзе Д. Дж. Мининский университет, 2020.

The tutorial summarizes modern concepts and approaches in the field innovation management and is designed to study training courses on management of the innovation process. This publication is based on materials lectures and seminars on the subjects of innovation management, management innovative enterprises and management of innovative projects that the author spent a number of years for students of the Higher School of Economics, as well as based on my own numerous publications in scientific journals and monographs. The material contributes to the formation of the listeners' competencies defined Federal State Educational Standard or Higher Education direction of training "Management". The study guide is intended for students of higher educational institutions, students in the direction of "Management", and can also be used leaders and specialists involved in managing the innovation process in organizations of various profiles.

Added: Dec 6, 2020
Book
Александровский С. В., Артюшина Е. В., Коренькова М. М. и др. Н. Новгород: Мининский университет, 2021.

     The purpose of this textbook is to consider within the framework of the main topics studied in the course "Marketing Research", approaches, methods and tools that lead to the successful conduct of market research and analysis of the obtained data. When studying such a subject as "Marketing Research", it is necessary to familiarize yourself with the basic terms, approaches to conducting research, methods of data collection, methods of calculating and filling in the sample, tools for data collection and analysis.

     To ensure that the subject of "Marketing Research" does not remain a formal theory for the reader, the textbook provides practical examples of research activities that reflect the use of certain research tools in practice.

     At the same time, the authors take into account that the main research concepts remain almost unchanged, but there are areas of market research that are undergoing changes. In this regard, along with the consideration of traditional approaches to conducting market research with their methods and tools, the textbook is supplemented with material on the use of digital technologies in research activities, which reflects the large-scale development of the digital sector of the economy.

Added: Mar 19, 2021
Book
Кривда С. В. Н. Новгород: Мининский университет, 2019.
Added: Dec 26, 2019
Book
Цителадзе Д. Дж. Н. Новгород: Мининский университет, 2018.

The monograph proposed promising forms and models of the innovation process, contributing to the development of the innovation process in the Russian regional innovation systems, in the conditions of a shortage of technological entrepreneurs and systems of business angel financing.

This monograph proposes a model of the innovation funnel with positive feedback, which is shown as the basis for the development of models a new generation of innovation process (G7), which can be effective in conditions of accelerated development of industries and markets.

The monograph is addressed to specialists in innovative management and R & D, innovation systems, students of economic faculties and business areas preparation of higher educational institutions, graduate students and researchers.

Added: Feb 14, 2019
Book
Абдрасулова С. Б., Бутрюмова Н. Н., Назаров М. Г. и др. Н. Новгород: Мининский университет, 2020.
Added: Jan 21, 2021
Book
Назаров М. Г., Шубнякова Н. Г. Н. Новгород: Мининский университет, 2019.
Added: Jan 9, 2020
Book
Ким Н. В. Н. Новгород: Мининский университет, 2015.

The monograph examines socio-psychological characteristics of schoolchildren and students of "normal" and "prestigious" schools, who to a greater or lesser extent, practice conspicuous consumption: the sovereignty of psychological space, self-attitude, resilience, communication and organizational skills and emotional intelligence. The theoretical significance of the results of the work is determined by deepening of methodical bases and approaches to the analysis of socio-psychological aspects of conspicuous consumption of young people. The practical significance of results is determined by the ability to use the findings and recommendations in developing the content of the psychological trainings, concepts of marketing communications and promotion programs "prestigious" goods and services. The book is intended for psychologists and practitioners working in educational institutions in the psychological counseling of persons with deviations in the field of consumer behavior, as well as psychologists of marketing and advertising departments of organizations focused on the youth audience in the development of marketing programs for companies implementing "prestigious" goods and services.

Added: Nov 5, 2015
Book
Цителадзе Д. Дж. Н. Новгород: Мининский университет, 2020.

The study guide summarizes modern concepts and approaches in the field of management projects and is designed to study training courses on management projects (Project Management). Tutorial based on recommendations international project management association IPMA (International Project Management Association) - an international non-profit association that developed a set internationally recognized standards for project management. The material contributes to the formation of the listeners' competencies defined Federal State Educational Standard for Higher Education direction of training "Management". The study guide is intended for students of higher educational institutions, students in the direction of "Management", and can also be used leaders and professionals involved in project management in organizations different profiles.

Added: Dec 5, 2020
Book
Кочеров С.Н., Парилов О., Кондратьев В. Н. Новгород: Мининский университет, 2018.

This monograph presents an in-depth conceptual research into the phenomenon of the Russian idea. The authors examines ontology, historiosophy and analytics of the Russian idea, its past and present manifestations, and prospects of its further development. This book is intended for those interested in a Russian philosophic thought.

Added: Apr 17, 2018
Book
Артемьева М. В. Н. Новгород: Мининский университет, 2018.
Added: Apr 16, 2021