Олимпийский деловой цикл
The article considers a case of preparations for Olympic Games Sochi-2014 as a mega-project. The project effects significantly upon the social practices, city’s landscape, stratification of local community, and it effects first of all during the period of preparation and building. The analysis bases upon long-tern observation of city’s landscape and habitants’ perceptions, photo documentary and interviews. The author puts questions concerning the relation of mega-goals (such as Nation branding, economic growth, the role in global community) and costs (material and immaterial) for locals and traditional tourists.
For the analysis of costs and benefits from preparation and carrying out of Olympic Games the new concept of an Olympic business cycle is introduced. This concept shows the business activity of the state, society and business for achievement of two basic purposes: to get the maximum profit and to achieve positive externalities. The existing concept of an Olympic cycle has other sense and purpose.
The concept entered by authors allows to consider costs and benefits of the state and business at different stages of Olympic business cycle which includes pre-Olympic, Olympic and post-Olympic stages. In the article features and laws of economic and political business cycles (within the limits of an Olympic business cycle) interaction are also investigated.