It is considered the question of importance of pharmaceutical branch of Russian economy and the prospects of its development. It is pointed out the demands of the strategic increase for companies-producers of medicine. It is held the analysis of the existing situation in Russian pharmaceutical branch and analyzed the experience of international companies. It is revealed the main drivers of the increase of native pharmaceutical companies and it is suggested the ways to reach them.
The article is devoted to the development of innovative technology of creating Business English Course Book. This technology is based on cross-cultural approach to education of students-economists. The "scenario" principle of the textbook structure is described.
The article is devoted to the analysis of illustrative material of textbooks for the elementary school. We analyze not only the content of the visual content, but its shape too.
Analysis of the topic of the disease in the literary canon and visual representations in textbooks for primary school.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.