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Regular version of the site

Book

Медиатекст как полиинтенциональная система

Editor-in-chief: Л. Р. Дускаева, Н. С. Цветова

 

This collection of articles includes papers based on materials of reports, delivered at the International scientific and practical seminar "Media texttas poliintentional system" ( December 7-8, 2011, the Higher school of journalism and mass communications of St. Petersburg State University). All presented works are devoted to a key practice of media speech to a problem directly connected with formation of communicative competence of the journalist, PRexchange and the advertisement maker, therefore with development of the contents and a technique of teaching at journalism faculties.   The edition is addressed to experts in media linguistics, high school teachers, students of the corresponding specialties, specialists in public relations and advertizing.
Chapters
Медиатекст как полиинтенциональная система