Активность дистанционной торговли в России в условиях COVID-19: региональный ответ на вызовы пандемии и роль ИТ-сегмента
The Center for Business Tendency Studies of the Institute for Statistical Studies and Economics of Knowledge, National Research University Higher School of Economics, presents an informational overview reflecting the trends in the activity of distance selling in the regions of the country, formed at the end of the second quarter of 2020 amid shock events caused by COVID-19.
At the same time, a representative picture of the state of the digital climate of Russian IT companies engaged in the development of digital solutions in the field of e-commerce technologies in the final development dynamics for 2019 is presented.
The results of regular business tendency monitoring of heads of retail organizations for the II quarter of 2019 and 2020, representing the average share of distance selling, were used as an empirical basis for measuring distance selling activity in the regional context. The data used are based on surveys of about 5 thousand heads of trade organizations in almost all constituent entities of the Russian Federation, conducted on a quarterly basis by the Federal State Statistics Service.
Diagnostics of the digital climate of IT companies was based on the results of pilot business surveys of about 100 specially selected organizations from 30 regions of Russia, the areas of activity of which include developments in the field of e-commerce, annually conducted by the ANO IIC "Statistics of Russia" commissioned by the Center for Business Studies ISSEK NRU HSE.
The results of both surveys involved are based on samples that are representative across all observation units, multidimensional, stratified, and representative for the main parameters of the Russian economy.