Transmedia Harry Potter Essays on Storytelling Across Platforms
Transmediation—the telling of a single story across multiple media—is a relatively new phenomenon. While there have been adaptations (books to films, for example) for more than a century, modern technology and media consumption have expanded the scope of trans-mediating practices.
Nowhere are these more evident than within the Harry Potter universe, where a coherent world and narrative are iterated across books, films, video games, fan fiction, art, music and more. Curated by a leading Harry Potter scholar, this collection of new essays explores the range of Potter texts across a variety of media.
The article proposes a scientific and applied substantiation of modern media consumption trends. Using the method of secondary data analysis, the authors build a predictive model of the functioning of the media institute under the influence of media preferences and media guides of the generation Z – a young audience (15-20 years). New types of media production are explicated: content producers and content distributors. Emphasis is placed on enhancing the personalization of content, that specifically addresses the interests and needs of narrow audience segments. It is determined, that the “new brave world” of media will require completely different professional qualities from journalists, who will have to have not only applied (based on creativity), but also technical skills in order to remain competitive in the modern technological paradigm.
Global economic transformations lead to the fundamental changes in the global informational environment that are driving to the formation of the new understanding of the secifics of the development of the unformational society.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.