Виртуальное коммуникативное взаимодействие и конструирование ИМИДЖАС
In the contemporary world where social media became one of the key sources of information about offline reality, a rally can be performed without even leaving your house. That is why the discussion participants and the audience reflect on the problem of ‘authenticity' of the virtual reality and political actions it provides. The users ponder the question whether virtual activism is relevant, what conditions make virtual political action ‘real' and ‘accomplished', i.e. they try to define the status of virtual reality and the boundaries between the ‘real' and the ‘virtual', the ‘original idea' (in E. Goffman's words) and the ‘falsifi cation'. This reframing results in a redef inition of what activists, city inhabitants and lawenforcementbodies considerto be a ‘political action'. The article considers how the perceptions of social media activism change and to what conflicts those changes can lead.
The present article contains amendments to the defi nitions of such notions as e-company, traditional company, virtual company and network company. A classifi cation of modern business models based on two criteria is proposed. A classifi cation of companies (based on the criterion of combination of traditional and electronic business tools) is outlined.
The paper examines the features of the manifestation of social behavior in virtual space. The authors suggest three forms of the relations between man and cyber society, which are contrasted against each other: pro-social (interaction), asocial (independence, non-inclusion), antisocial (parasitic). A classification of forms of virtuality, presented in the modern world, is proposed. Their relationship with the social structure and possible ways of development are described. The article intends to show that modern social transformations caused by digitalization of society have ambivalent consequences. Depending on the position of the individual, modern technologies, which are only a means to achieving goals, can be used both for the harm and for the benefit of another person, society, state and culture. The person and his morality still remain the main criteria of coexistence.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.