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Regular version of the site

Book

CENTER FOR BUSINESS & INDUSTRIAL MARKETING. SUSTAINABLE BUSINESS MODELS: INTEGRATING EMPLOYEES, CUSTOMERS AND TECHNOLOGY

Madrid: 2018.
Editor-in-chief: J. L. Ruiz-Alba Robledo, M. L. Martín Peña.

These proceedings contain the extended abstracts of the papers presented at CBIM2018 23rd International Conference on “Sustainable business models: integrating employees, customers and technology” held at Universidad Rey Juan Carlos 18-20 June 2018 (Madrid, Spain) http://cbim2018.org/ The aim of the CBIM International Conference is to gather academics, professionals and doctoral students from around the world to promote a rigorous, candid and friendly discussion of current and potential future topics in B2B marketing and sales. Because of our long re

Chapters
CENTER FOR BUSINESS & INDUSTRIAL MARKETING. SUSTAINABLE BUSINESS MODELS: INTEGRATING EMPLOYEES, CUSTOMERS AND TECHNOLOGY