Маркетинг в инновационной сфере. Методические указания к выполнению курсовой работы
М.: МГТУ им. Н. Э. Баумана, 2016.
Александров А. А., Горлачева Е. Н., Полынская Г. А.
Academic editor: Е. Кошелева
Казаков С. П. Мир экономики и права. 2011. № 7. С. 7-15.
Added: Sep 29, 2012
Модель оценки маркетинговой деятельности компании на основе применения критериев мировых премий по качеству
Ойнер О. К. Маркетинг и маркетинговые исследования. 2010. № 3. С. 186-197.
Added: Oct 17, 2012
Бек М. А., Бек Н. Н. В кн.: Развитие форм межфирменной кооперации: сети и взаимоотношения. М.: Издательский дом ГУ-ВШЭ, 2008. С. 142-160.
Added: Mar 22, 2013
Novatorov E. V. SSRN Working Paper Series. Social Science Research Network, 2012. No. 2133237.
The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector; (b) to deconstruct, comprehend, interpret, and critically appraise the current conceptualization of public sector marketing from the viewpoint of negativists identified in step (a); and (c) to reconstruct, redefine, reinterpret, and reoperationalize the current controversial conceptualization of public sector marketing into a new conceptualization in the context of park and recreation services. The critical theory approach to the study primary used non-empirical procedures data collection and analytic procedures which included investigative research, negative case analysis, and theoretical triangulation. These procedures were supplemented with empirical data collected from in-depth interviews with five scholars and with three parks and recreation managers. Results of the non-empirical procedures revealed the biased selective nature of the current conceptualization of public park and recreation marketing and the existence of alternative conceptualizations which have been ignored. The existing and alternative models were discussed with scholars and park and recreation managers. Support was found for the alternative models. From these data an alternative conceptualization of public park and recreation marketing was developed and named the concept of administered marketing. Implications for park and recreation managers are discussed. Directions for future research into the administratively managed park and recreation marketing concept are suggested.
Added: Sep 21, 2012
Гриднева Е. А. В кн.: Коммуникативистика ХХI века: перспективы развития социально-гуманитарного знания: материалы VI Всероссийской научно-практической конференции, 19 марта 2010 г.. Н. Новгород: Нижегородский филиал НИУ ВШЭ, 2010. С. 26-33.
Added: Jul 6, 2012
P.; Venice: ESCP Europe - Universita Ca'Forcari Venezia, 2012.
Added: Aug 27, 2012
Рожков А. Г. Вестник Уральского федерального университета. Серия: Экономика и управление. 2012. № 4. С. 20-31.
Added: Nov 16, 2012
Building and developing customer relations in the emerging Russian market. The case of Finnish companies
Rozhkov A. Changing Europe Summer School. Research Centre for East European Studies at the University of Bremen, 2012
Current paper brings into consideration the issue of building and developing customer relations in emerging Russian market. Usually multinational companies enter Russian market and try to apply here their business solutions developed in mature markets. Many researchers argue that emerging markets require customer education rather than customer orientation. We develop a complex model of customer orientation and relationship development and test it on the Russian subsidiaries of Finnish construction companies. Qualitative study based on in-depth interviews with middle- and top-managers suggests that processes of customer relations differ dramatically from those established in European market.
Added: Jan 22, 2013
Сысоева А. С. В кн.: Сборник статей IV ежегодной всероссийской с международным участием научно-практической конференции студентов «Человек. Общество. Экономика: проблемы и перспективы взаимодействия». Вып. IV. Пермь: Пермский институт экономики и финансов, 2010. С. 311-313.
Added: Oct 16, 2012
Методические указания и программы производственной, управленческой и преддипломной практик для студентов специальности 061100
Гапонова О. С., Кулагова И. А., Сторожук А. Д. Н. Новгород: Нижегородский государственный университет им. Н.И. Лобачевского, 2005.
Added: Jun 1, 2012
Gridneva N. N. St. Petersburg: OOP, 2011.
This study guide, being a logical continuation of the book by N.Gridneva and S.Solntsev ‘Business English’, is for the students of non-linguistic departments who study Business English. Its structure consists of several sections including a text on one of the five topics, a series of pre- and after-reading tasks on its understanding, and also a range of various vocabulary and grammar exercises. This book helps students work on the topics more profoundly either in class or all by themselves. Besides, it can be also useful for all people studying Business English.
Added: Oct 26, 2012
The Model of Contemporary Marketing Practices (CMP) in the Russian Market: Evidence from Empirical Research
Vera A. Rebiazina, Olga A. Tretyak. Management. MAN. Высшая школа экономики, 2014. No. WP BRP 21/MAN/2014.
Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is commonly used as a classification scheme of marketing practices both in developed and developing markets. This article examines how “Contemporary marketing practices” (CMP) works in Russia and tests the CMP model in the Russian market to reveal what types of marketing practices (transactional marketing, database marketing, interactive marketing, network marketing and relationship marketing) are most often used by Russian companies. The article is based on a quantitative study of 329 Russian companies and includes a cluster analysis that shows that types of marketing practices are common for the Russian market. Empirical results of cluster analysis shows that basic marketing practices are widely found in emerging Russian market though their characteristics differ dramatically from those on developed markets.
Added: Oct 6, 2014
Экономика и управление: проблемы и перспективы развития. Сборник научных статей по итогам международной научно-практической конференции г.Волгоград 15-16 ноября 2010 г.
Ч. 1. Волгоград: Волгоградское научное издательство, 2010.
Added: Jan 18, 2013
Anisimova A. I., Muradyan P. A., Vernikov A. V. SSRN Working Paper Series. Social Science Research Network, 2011. No. 1919817.
This empirical paper adds to competition and industrial organization literature by exploring the interplay between industry structure and competitiveness on local, rather than nation-wide, markets. We use micro-level statistical data for banks in two Russian regions (Bashkortostan and Tatarstan) to estimate Herfindahl-Hirschman index, Lerner index, and Panzar-Rosse model. We estimate Panzar-Rosse model in two ways: via the widely used price-equation that accounts for scale effects and then via a revenue-equation that disregards scale effects as suggested by Bikker et al. (2009). We find both regional markets to be ruled by monopolistic competition, although estimation by revenue-equation does not reject monopoly hypothesis for Tatarstan. Existence of sizeable locally-owned and operated institutions does not necessarily lead to higher competitiveness of the given regional market, and the results from non-structural methods of estimation suggest that bank competition in Bashkortostan is stronger than in Tatarstan. Going further away from aggregated analysis we compute Lerner indices in two product segments of Tatarstan – retail and corporate loans – and find that retail segment is significantly more competitive. Local banks exert more market power in corporate loans, while federal branches – in retail loans.
Added: May 14, 2012
Added: Feb 22, 2013
Трунин П. В., Дробышевский С. М., Евдокимова Т. В. М.: Издательский дом «Дело» РАНХиГС, 2012.
Added: Mar 26, 2013
Яковлев А. А. Общественные науки и современность. 2008. № 4. С. 21-37.
Added: Sep 22, 2012
Penikas H. I. Financial Economics. FE. Высшая школа экономики, 2012. No. 03.
The Basel Committee of Banking Supervision initiated a discussion on the most efficient practices to prevent bank managers from excessive risk-taking. This paper proposes a game-theoretical approach, describing the decision-making process by a bank manager who chooses his own level of risk and effort. If the level of risk implies the variability of the future outcome, the amount of effort applied affects the probability of a positive outcome. Although effort is unobserved for the bank’s stakeholders, the risk level is under control, and is associated with certain indicators such as capital adequacy ratio or leverage level. The risk-neutral utility function of a bank manager and a binary game outcome of gaining profit or loss for a bank are assumed. Starting from the general incentive contract scheme having the fixed and variable parts of remuneration, it is proposed that differentiating the variable part of remuneration is sufficient to motivate bank managers to make fewer risky decisions. More precisely, the variable part of remuneration (e.g. the share of the bank’s profit) needs to be higher in proportion to the higher variance of outcome for the high -risk outcome case to stimulate a bank manager to opt for lower-risk decisions in place of higher-risk situations.
Added: May 3, 2012
Уринсон Я. М. Вестник Европы. 2014. № 38-39.
Added: Feb 5, 2018
Penikas H. I., Titova Y. Financial Economics. FE. Высшая школа экономики, 2012. No. 02.
In this paper we elaborate a simple model that allows for the predicting of possible reactions from financial institutions to more stringent regulatory measures introduced by the Basel Committee on Banking Supervision (BCBS) in regard to global systemically important banks (G-SIBs). The context is framed by a 2011 BCBS document that proposes higher capital requirements for global systemically important banks. We attempt to analyze bank interactions in an oligopolistic market that is subject to demand constraints on loan amounts and additional loss absorbency requirements introduced by the regulator. We distinguish between the bank’s announced funding cost that determines both the loan amount issued and the market interest rate, and the bank’s true funding cost that has a direct impact on retained earnings. We conclude that in a two-stage game both banks will announce the highest funding cost, thus reducing the amount of loans granted (in line with the regulator’s objective), but at the expense of a higher cost of borrowing established in the market. If the game is repeated, then both banks also choose lower loan amounts in the periods prior to the last one in which the declared funding cost is the lowest possible. It should be noted that the designated outcome also coincides with the findings of the Monetary Economic Department of the Basel Committee on Banking Supervision.
Added: May 3, 2012
Added: Jun 24, 2011