• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Book

ФИЛОЛОГИЯ И КУЛЬТУРА Издательство: Казанский (Приволжский) федеральный университет (Казань)

Каз.: Казанский (Приволжский) федеральный университет (Казань) , 2018.

This article deals with onomatopoeic advertising discourse. We attempt to examine the capability of sound imitation in cohesive texts, based on the concepts of textuality developed by Beaugrande and Dressler. We also consider stylistic aspects of sound imitation in advertising and trace the manifestations of different kinds of expressive means in onomatopoeic texts. The article aims to find out how different stylistic means manifest themselves in onomatopoeia and examines the phonograph and phonomorphology of advertising onomatopoeia, its structural features and rhyme. To obtain more objective information concerning the use of onomatopoeia and its specific individual expressive forms in advertising, we also conducted a survey of potential buyers (native speakers) aimed to show how effective these advertisements could be for them personally when they choose goods. Having divided and systematized the received preferences, we attempt to define, what exactly makes advertising noticeable for the buyer in various cases. We have conducted our analysis, based on the comments received, and made appropriate conclusions.

ФИЛОЛОГИЯ И КУЛЬТУРА Издательство: Казанский (Приволжский) федеральный университет (Казань)