Гуманитарная география: Научный и культурно-просветительский альманах. Вып. 2
This article is to analyze the image of a provincial Russian town in the communicative context – for the insiders and the outsiders. This analysis helps to manage the town’s brand and to evaluate the tourist potential of the location. The research is based on integrating qualitative and quantitative approaches. The image of the territory (which forms the brand’s basis) was reconstructed through the qualitative and quantitative content-analysis of 515 unstructured focused interviews with the citizens of minor towns. The residents of a provincial Russian town form its image predominantly through nature (rivers, forests, the opportunities for hunting and fishing, etc.). The image of the town for the insiders (focused on the nature) varies considerably from the version for the others/ the outsiders (where the town’s nature, history and culture are integrated). So the town’s branding for inner tourism may vary considerably from the brand aimed at international tourism.
This paper discusses the legacy of Nikolai Antsiferov (1889–1958), a Russian historian who suggested a unique approach to urban studies in which literature played the key role. In the first section of this paper, the genesis of Antsiferov‘s conceptions of the study of urban history and the image of the city are outlined. The second section provides an analysis of his ideas on the literary image of St. Petersburg and the theory of literary-themed guided tours, which were articulated in his works of the 1920s. The finalsection of the article sheds light on the reception and legacy of Antsiferov‘s intellectual ideas in the modern humanities and assesses its significance in the modern context of interdisciplinarity.
The notion of city image is connected with social city space and collective identity. We construct the space around us associating it with meaningful events from our lives or from wider historical and cultural context. The space begins to make sense for us only after we describe it and put it in some storyline or even chronological outline. In this article we consider different approaches to the concept of the city image, analyse ways of its making and perception, and suggest comparing special levels of describing - iconic and everyday images of the city - and their transformation conditions. The particular attention is given to the reasons of existing and co-existing of various interpretations of the same space.