История сервиса: учеб. пособие. 2-е изд., перераб. и доп.
The tutorial in the holistic view of the history of development of services in Russia and the world. Traced the regularities of formation of the service component in the national economic system at periods of history. A detailed examination of the development of services sphere in the Russian Empire and the Soviet Union, the specificity of its formation in Russia. Detailed material on the Genesis of individual service industries. The methodological basis of the course is theory of history and the culture of everyday life. Meets the requirements of Federal state educational standard of higher education of the last generation. Tutorial focused on preparation of bachelors on directions "History" and "Service", but may also be sought as additional literature a number of other areas of training that are correlated with a particular type of service activity.
The article shows that in the context of severe competition and an increasing expansion of Western firms issues of an effective collaboration of Logistics and Marketing become more and more important for most Russian companies. It is demonstrated that organization of Marketing and Logistics collaboration has changed significantly in many companies lately – from the traditional scheme of functional division of a firm’s fields of activity to general costs optimization and finding the balance of “logistics service costs/quality” in distribution. The author systematically examines spheres of Marketing and Logistics collaboration and provides a detailed characteristics of marketing channels formation strategies with regard to Logistics requirements. Main trends of Logistics activities in the context of realization of a company’s marketing channels formation strategies are explored.
Formation of democratic societies of the Western type presupposes appearance on the historical scene of a new strong actor - the bourgeois class: "No bourgeoisie, no democracy" (Barrington Moore). The articulation and defense of vital interests of that class creates a new social space - "the bourgeois public sphere" which helps to make up "counterbalance" to absolutism of a corporate state - a civil society, the core of which is composed by public opinion. In the confrontation between the authorities and society one of the most important roles is played by the press that provides free debate and discussion of generally valid problems, especially economic and political. The recognition of the mass media role was stamped in its characterization in XIII century as "the fourth power". Technological development of the media incredibly expanded its functions, turning journalists into creating informational analogue of reality, saturating daily life with new meanings. Methods of the representation of reality, the specific nature of political influence of journalists - key members of the reflexive elites (Helmut Shelski), are the themes of this article.
Публичная сфера, журналистика, четвертая власть, порядки знания, Повседневность, научное и повседневное знание, экспертиза, Репрезентация, public sphere, journalism, fourth estate, orders of knowledge, Everyday life, scientific and everyday knowledge, Expertise, representation
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.