Спортивный менеджмент. Регулирование организации и проведения физкультурных и спортивных мероприятий
This is the first fundamental textbook on the problems of regulation of preparation and holding of sports events. The author generalized, systematized and commented the existing legal framework in the given sphere. The practice is analysed, defined the trend of their improvement. The experience of the organization and regulation of the conducting physical education and sports activities in foreign countries. For students, graduate students, teachers of economic, legal and physical and cultural schools and faculties, researchers, sports managers and sports agents, legal specialists, employees of sports organizations and control bodies, athletes and coaches, referees and sports doctors, for all citizens, engaged in physical culture and sports.
The article is devoted to the study of neologisms in advertising English and German discourse. The primary aim of the research was to single out the main tendencies of the use of neologisms in modern authentic English and German advertisements; to find out common features and distinctions between them. The typical features of the advertising discourse on different levels were studied using the examples taken from English and German advertising. With the help of the classification suggested by John Algeo the most productive patterns of coining new words were singled out. In advertising English those are compounding, affixation, abbreviations and clippings; while German copywriters rely on affixation and borrowings. For that purpose more than twenty English and ten German printed magazines of different types were analyzed, including women-oriented magazines. It goes without saying that the results of the research contribute to the formation of cultural awareness of not only students but also linguists and may be used in teaching English and German in the classroom of intermediate and advanced learners of the language.
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. In particular the book contains research papers and reviews addressing the following issues: social network tools for player selection, movement and pricing in team sports, methods for ranking teams and evaluating players' performance, economics and marketing issues related to sports clubs, techniques for predicting outcomes of sports competitions, optimal strategies in sports, scheduling and managing sports tournaments, optimal referee assignment techniques and the economics and marketing of sports entertainment.
Advertising model is considered in terms of Luhmanns concept of social communication, the values approached as means of achieving the advertising success as a social communication. Th eir contribution is estimated using the coeffi cient of structural correlation between the values in advertisements and in the audience. Th e author discovered a group of the most important values for advertising communicative success.
New trends, technologies and symbols of the "Design and advertisement 2013" exhibition with illustrated examples are described in the article.
In Conference Proceedings "Advertising vector" includes articles of young scientists and specialists, students, teachers and practitioners of communication business. submissions contained analysis of a wide range of issues related to the development of marketing communications
Modern sport is a key space for the construction of identity, belonging and community; a place where meaning-making is performed, shaped and embedded. The volume aims to develop new critical awareness of the social, political and economic features of sport spaces – especially, the role of sport as a distinctly spatialized expression of physical culture within everyday life. Modern sport is understood as a phenomenon existent amongst an array of other cultural practices and social spaces. The critical explorations therefore reflect the scope and multiplicity modern sport – with analyses focusing on the role of spaces and place in soccer cultures, infrastructure design, mega-events, digital technologies, sports tourism and leisure activities, and other topics. What emerges is the purposeful coalescence of academic disciplines, opening new intellectual spaces for dialogue and exchange. The interdisciplinary scope thus provides insight into the deep and multifaceted nexuses between sport places and spaces and the environments in which they reside
The article is devoted to a particular form of freedom of assembly — the right to counter-demonstrate. The author underlines the value of this right as an element of democratic society, but also acknowledges the risk of violent actions among participants of opposing demonstrations. Due to this risk, the government may adopt adequate measures restricting the right to counter-demonstrate, certain types of which are analyzed in this paper.
Development of standards of international controllability is reviewed in the article. Institutional approach is applied to development of international legal regime of Energy Charter. Definition of controllability is connected to development of international standards of dispute settlement, which are described in the article in detail. In connection with controllability, Russian interest, defense of investment in European Union and ecological investment encouragement, is reviewed in the article.
мировое управление и управляемость, Мировая экономика, международное экономическое право, энергетическая хартия, International control and controllability, International economics, international economic law, Energy Charter
международное частное право; недвижимость; ; школа бартолистов; бартолисты; теория статутов; статуарная теория/