Логистика: современные тенденции развития. Часть 2: материалы XV Международной науч.-практ. конф. 7, 8 апреля 2016 г.
In the process of developing an information system for logistics transportation, there is a need to determine the initial rating of the new carrier within the parent company. The presence of the rating helps to more accurately carry out the formation of orders and build forecasts of its interaction with the parent company in the future
The work is devoted to the topical issues of practical implementation of digital transformation services in the economic processes of transport, foreign and mutual trade in the digital economy. The authors analyze the strategic planning documents adopted recently in the EAEU countries, which provide for measures aimed at stimulating the development of digital technologies and their use in various sectors of the economy, including the program "Digital economy of the Russian Federation". Emphasis is placed on the fact that there is no definition of "digital economy" in the approved policy document, which focuses on the development of purely infrastructural elements of the new economic order. The authors, noting the service nature of the transport industry, propose a new principle of priority implementation of innovative digital management mechanisms in transport processes: first, the construction of new digital services, then - the creation or integration of infrastructure necessary to ensure them.
Functional strategies of logistics and marketing are parts of the enterprise's business strategy. The marketing strategy is developed separately from the logistic strategy, which leads to non-optimal business strategies. The present article is devoted to the problem of opposite runs between logistics and marketing. The article introduces concepts of responsive and effective business strategies. The extent of dependence of the logistic strategy on the marketing one determines a responsivity/efficiency ratio for the company's business strategy. The aim of the research is to create the system of methodological principles for developing the balanced business strategy, in coordination with functional strategies of the enterprise's marketing and logistics. In order to achieve the aim, at the first stage, it is essential to develop basic requirements for the customer service of trading companies, i. e. availability, functionality, reliability. Qualitative requirements of consumers are converted into quantitative indices, reflecting the satisfaction of clients' basic needs, values of which are estimated in extreme conditions of the company – at implementing extremely responsive and effective business strategies. The next stage is transformation of quantitative indices of clients' requirements to quantitative indices of the logistic system and estimation of their values at implementing responsive and effective business strategies. At the third stage, estimates of the logistic system indicators are balanced. The research established connection between qualitative basic requirements of consumers, their quantitative indices and quantitative indices of the logistic system at a trade enterprise. Limits of changes for quantitative indices of consumer requirements and the logistic system are determined. The authors offer the methodological principles of developing the business strategy in coordination with functional strategies of marketing and logistics, on the basis of balancing the estimates of the logistic system indicators. Problems of estimating reliability for each of the considered business strategies and the optimality of the balanced business strategy remain unresolved. Reliability estimation depends on a category of customers at a particular company. Optimality estimation of the balanced business strategy is necessary to develop the appropriate technique.
Logistics has passed a long way of development, transformed from one of the directions of marketing activity into an independent field of activity, providing competitive advantages to companies. Nevertheless, marketing and logistics still remain interrelated and interdependent. The problems of interaction between marketing and logistics are recognized by the scientific community, as evidenced by a large amount of materials dedicated to this topic. The aim of the present study is the specification and definition of the problem of cross-functional coordination of marketing and logistics at a trade enterprise, and also defining its solution direction. The study conducted a retrospective analysis of the development of logistics as a scientific and practical field of activity connected to marketing. Various points of view on the mechanism of interaction between marketing and logistics are examined. The most significant obstacles to the coordination of marketing and logistics, often cited in scientific literature, have been identified. Mathematical methods applied for searching for optimal solutions in the logistics systems of enterprises and supply chains have been analyzed. The research was based on the study of Russian and foreign literature sources. As a result, it has been established that marketing determines the level of customer service by setting up the values of a number of indicators which reveal the marketing mix. Some of these indicators are also indicators of the services provided by logistics. The problem consists in the lack of a mathematical model optimizing the values of logistics service indicators. Optimal values are understood as indicator values yielding maximum profit. The problem can be solved through using the methods of mathematical programming. Further research is required, aimed at creating integrated optimization models of logistics systems of trade enterprises, taking into account the marketing solutions and the logistics possibilities. The application of mathematical methods provides a systematic approach to solving the problem, since it takes into account the widely known obstacles of cross-functional coordination and helps eliminate them.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management