Оренбургский край как историко-культурный феномен. Восьмые Большаковские чтения: Сборник статей международной научно-практической конференции
The article discusses the strategy for covering the election campaign in mass media from the point of view of their impact on electoral interest. The subject of the article are electoral processes in Russia and United States of America in 2016. Based on the studies conducted on materials of news and public-political programs of federal and regional TV channels, as well as telling residents of Orenburg region on social networks. Applied methods – quantitative content analysis and discourse analysis. The author comes to the conclusion, that the coverage of the election campaigns in mass media and electoral interest are in direct and inverse proportion.
The article studies the process of introducing the media education concept into the secondary and higher education program. This strategy allows the prevention of affective reactions similar to moral panics in the social environment. The subject of the study was the master program “Media Education”, launched in Orenburg State Pedagogical University in 2015, as well as the federal project “TASS to children”, which began to be implemented in Russian secondary schools in 2017.
Based on the results of the study, the author comes to the conclusion, that the first, the main and conscious step on the path of media culture formation has been made in Russian society – the introduction of media education through the implementation of the project “TASS to children” in all secondary schools. On the one hand, in theory, it will help the development of media literacy and media competence, as a result, reduce the spread of moral panics in the social environment, on the other, – it is not known, how this will be implemented in practical terms, as the program is far from perfect and has many controversial points. It remains to be hoped, that this project will be adjusted and modernized at the same pace as the society itself changes. Otherwise, it can only cause irritation and rejection in the younger generation.
The article analyzes the mechanisms of constructing a moral panic in the regional and federal media scene. In April 2015 a video “Bees and Winnie-the-Pooh” was uploaded in the World Wide Web, which demonstrated the scandalous performance of the pupils from one of Orenburg dance studios. The video managed not only to collect millions of hits on the Internet (including “reposts” in social networks), but also to become the subject of regional and federal mass media (news programs, entertainment and talk shows on television). Within the framework of this study the content analysis and discourse analysis of the television and Internet material (federal, regional channels and web resources) concerning this topic have been made. It has been defined that “Orenburg Bees twerk” is an example of a cross-border moral panic, which started on the separate habitat, but later due to the increased attention on the part of the federal media expanded its impact on the society. The conclusion of the “life cycle” of a moral panic – from the inception and rapid achievement of its maximum point to the subsequent extinction of the media interest in the phenomenon, and the complete disappearance out of the current “agenda” of federal and regional mass media – has been made.
The collection consists of articles, presented during two colloquia organized by the RAS Institute of russian history. The first one named “Historical geography in modern humanities” was hold in the fall of 2009, and another — “Geographical surroundings as a factor of urban development: modes of impact, forms to manifestate, ways to study” — in spring of 2010.