Информационный бюллетень «Мониторинг экономики образования» № 4 (86), 2015 г.
The article is based on the survey data retrieved from parents whose children attend extracurricular educational organizations. The surveys were carried out twice, in 2013-2014 and 2016, by National Research University Higher School of Economics jointly with «Yuri Levada Analytical Center». These were «Monitoring of Education Markets» and «Monitoring the Economics of Education». The article focuses on parents' preferences when choosing an organization of extracurricular education and criteria of their choice. Based on the outcome of the polls we distinguished and conducted a comparative analysis of criteria meaningful for parents. We believe that information about extracurricular educational programs and the conditions for their implementation influence parents' choice of extracurricular educational organizations. Identifying parental preferences and children's interests is important to ensure effective information support of educational organization. Parents should have access to information that is of value to them.
An attempt to reveal the essence of personalization additional education of children, ideas, approved in September 2014 the government's concept of additional education of children. Based on data from a large-scale survey conducted by the Levada Center in the framework of the fundamental research program of the Higher School of Economics, the author presents ideas about the result, the process of personalization and social background of additional education. The text formulated contradictions, which are the basis for further research.