Book
Стратегическое управление на предприятиях машиностроения

Legal basis for expert activities is developing in Russia. Concepts of the development of the civil law legislation and information society, regulations for strategic management have given a new impulse to it. Expert procedures are shifting to network space. Their quality and efficiency are increasing due to the usage of Intelligent Information Technology and situation centers.
In the paper the matters of development of corporate governance and strategic management information support systems are considered. For management purposes related with development of such systems a methodological approach is proposed. The approach stipulates three management levels: upper (the level of the system in whole), middle (the level of subsystems) and lower (the level of development projects). General management functions such as design, planning and control are considered within the managerial scheme. Feedforward and feedback relations between certain management functions, including functions of different hierarchical levels, are described.
The aim of the paper is to develop a methodological approach to conceptual modeling of performance management systems. For these purposes such systems are considered as means of information support of corporate governance and strategic management and include such components as analytical methods, management processes, information systems and personnel competences. As a result, a modeling approach based on functional blocks, modules and information flows is proposed, and a conceptual model of a generic performance management system is developed. The model consists of four aggregative functional blocks (strategic analysis and strategic choice, management by key performance indicators, corporate planning and budgeting, consolidated financial reporting) and may be considered as a reference model for different types of organizations.
In the paper integrated information systems for corporate planning and budgeting are considered. Four groups of practical tasks exceeding the bounds of typical functionality of special-purpose planning and budgeting information systems are allocated. Several classes of information systems (simulation, statistical analysis, financial analysis and modeling, group decision making, business intelligence), which may provide the completeness of corporate planning and budgeting are denoted as solutions complementary to special-purpose planning and budgeting systems.
Continuous turbulence in external environment has resulted in significant change of company’s long-term goal: from traditional to value-based management system. This article discloses advantages and disadvantages from corporate strive to use balanced score card for maximizing stakeholder’s value (welfare).
This tutor and exercise book discusses the key concepts and tools of modern marketing, and is closely associated with all aspects of management in modern companies. Management policy details and the mechanisms for the use of marketing techniques to increase the capitalization of the business are reviewed as well as effective management of the product portfolio, effective brands creation and and brand portfolio management, and also the evaluation methods to measure the effect of marketing programs. The principles of creating well controlled structures of marketing in services companies, customer-oriented business development, modern approaches to segmenting the consumer and product customization yet new methods and technologies of marketing using information technologies of the XXI century are also examined in present book.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management