Business English: учебно-методическое пособие по развитию навыков делового общения для студентов
In the age of globalisation which broadly means international interaction the idea of global communication comes to the front. Communicating globally implies using intercultural links and involves cultural knowledge of business counterparts as an integral part of global interaction. Language media being an essential tool of global interaction facilitate the process of business communication provided that certain guidelines are taken into consideration.
The article investigates the cross-ethnic perception of the stereotypes of business communication, with Russians and people of other nationalities as subjects. Determinants of the stereotype formation, as well as differences in the perception of these stereotypes by the Russians and their non-Russian counterparts were identified.
In article features advertizing and the PR text, differential and integrated features of the text as linguistic phenomenon, specificity of structure of the text, information types in the text are considered.
In article the questions connected with the analysis of influence of deep institutional, cultural and communication matrixes on functioning of the Russian business communications are considered. Communication between the institutional matrixes defining life of a society as a whole, the communication matrixes regulating social communications, and the matrixes setting frameworks of professional work in sphere of business communications is revealed.
Institutions affect investment decisions, including investments in human capital. Hence institutions are relevant for the allocation of talent. Good market-supporting institutions attract talent to productive value-creating activities, whereas poor ones raise the appeal of rent-seeking. We propose a theoretical model that predicts that more talented individuals are particularly sensitive in their career choices to the quality of institutions, and test these predictions on a sample of around 95 countries of the world. We find a strong positive association between the quality of institutions and graduation of college and university students in science, and an even stronger negative correlation with graduation in law. Our findings are robust to various specifications of empirical models, including smaller samples of former colonies and transition countries. The quality of human capital makes the distinction between educational choices under strong and weak institutions particularly sharp. We show that the allocation of talent is an important link between institutions and growth.