The article describes some linguistic and extra-linguistic means and mechanisms influencing the reader’s perception of mass media texts. More specifically, the paper analyses means of indirect evaluation - numerical, evaluative codes and background knowledge of a recipient. Articles of the journal “The Economist” ( March-August,2014) have served as the material for research.
This paper contains the findings from the areal and typological research of the systems of cardinal numeral in the languages of the Caucasus. It is based on the structural analysis (which isn’t a phonetic or etymological comparison) of the numeral systems in the languages of the three autochthonic language families of the Caucasus (Kartvelian, East Caucasian and West Caucasian) and in some non-autochthonic languages of the area (Armenian, Azerbaijani, Karachay-Balkar, Kumyk, Nogai, Ossetic, Russian, Talysh, Tat) with the focus on markers of addition.There are four types of addition markers systems in the Caucasus. This typology has been compared with the same research into cardinal numeral in the languages of the World, where five types of addition markers systems are presented. The results of the research are the two distributions of the different types of addition markers systems and some probable explanations of the difference between these distributions.