Business models (BM) are becoming one of the actively studied topics in contemporary management research, being highly demanded by both academic and professional communities. It is assumed that BM innovation could serve as a crucial source of competitive advantage for the company, that it much less costly than new product launches or investment in marketing. Regardless the significant growth of publications in BM area many questions still remain unanswered. Various researchers develop new approaches to BM analysis that are aimed to better understand a company BM and also explore the mechanisms for its change and improvement. This article offers a new approach to BM analysis that is based on value chains and organizational networks theory. This approach is based on key tendencies in BM research and has a number of specific features that differentiate it from the other approaches and make it more adaptable and practically applicable in business.
This paper is devoted to a research of questions of organizational career of workers included in the corporate program of talent development. The provision that the organizations realizing these programs make essential impact on character of the career capital of workers with a high potential is proved. On the basis of the empirical data obtained in two large Russian companies several specific scenarios of career development are revealed. They are: to be a career leader, career outsider and career challenger. Factors are established and the mechanism of realization of opportunities and restrictions when converting career competences of workers in organizational career is defined. Risks of participation in the program of development of talents which are born by workers are for the first time discussed, and factors of these risks are empirically established. The paper demonstrates the benefits of applying the provisions of the theory of stakeholders in the development of the talent management conceptualization.
Consumer orientation towards healthy foods depends on the coordination of companies, public policies area and the consumer’s ability to make choices. At the same time, consumer orientation depends not only on consumer awareness - knowledge and ability to choose foods consciously, but also on the possibility of making this choice, which is ensured by coordinated actions of companies and state. This article discusses approaches to definition of unhealthy and healthy foods, as well as the existing governmental regulations in this area. Based on the review, a model for coordinating multidirectional interests of market players (state, companies and consumers) to ensure the regulation of sales of unhealthy foods has been proposed. The model helps to determine optimal prices and taxes on relevant food products.
Conceptual foundation of relationship marketing is presented and main definitions of the new approach are classofied. the main focus of the paper is the observaion of models, technics and tools that can be used within the framework of relationship marketing. The special indicators to measure perfprmance and results of relationship marketing are considered and directions for further research presented
The objective of the paper is to analyze the approaches to form the system of relationships with partners used by Russian companies. The system of relationships with partners formation is analyzed on the basis of empirical study of Russian innovative companies. Total sample of the quantitative study resulted in 625 Russian companies. 419 companies were surveyed in 2008 and 206 companies were surveyed in 2010. Main results of the empirical research are presented in the paper.
Projects on the introduction and development of customer relationship management (CRM) remain one of the most demanded in the practice of modern enterprises. In case of their successful implementation, companies manage to significantly increase the level of loyalty of their most valuable customers, as well as improve their market position and financial performance. At the same time, a well-known fact is a high share of unsuccessful implementations of this kind of projects in various industries, which is largely due to the inadequate elaboration of strategic aspects of CRM implementation. The article presents analysis of data obtained during the realization of dozens of consulting projects on the development of CRM strategies for Russian companies. In each project the study (in the form of interviews) was conducted among the decision makers on the issues of CRM. The obtained results allow assessing the general level of interest of Russian companies in the development of strategic aspects of CRM, as well as identifying existing problems in this area. In addition, they should draw the attention of Russian company executives to the need for detailed study of the strategic component of CRM and to increase the expert level of the staff responsible for its implementation