The paper attempts to explain why modern Russian communication science has a multidisciplinary theoretical basis. The author hypothesizes that modern Russian "communicative-theoretical eclecticism" formed historically, being genetically related to the entry into the Russian scientific lexicon the word "communication" with different meanings at different times in different disciplinary spheres; this in turn led to the emergence of a number of traditions that differ for different scientific areas and paved the way for the coexistence of a variety of concepts, constituting now the field of communication studies. The author shows disciplinary structure of Russian Communication Studies on the example of the array analysis of 4635 abstracts of theses on various issues of communication, defended from 1987 to 2015. Reveal 20 scientific fields, which are conducted communication studies from 23 possible in the classification of the Higher Attestation Commission under the Ministry of Education and Science of the Russian Federation. Special analysis of housing Russian scientific publications since the end of the XIX century to the present, in which there is the key word "communication", allowed to clarify the chronology of its appearance in a particular disciplinary field, which led to the identification of the traditional areas of communication studies in Russia. Among them are the key ones: philological, psychological, sociological (social science), biological (animal psychology), cybernetic.
This article presents complex dynamic of Russian’s communicative practices, based on the ZIRCON Research group monitoring data for the period 2009-2019. Authors highlight three main communicative trends: 1) including new users in digital sphere; 2) appearing of the new communicative practices and redistribution of the audience among different media channels; 3) decreasing trust in Russian media (state TV and radio, newspapers and magazines) and in information from Internet sources as well. At the same time the level of trust in information from social networks and search systems (Google News, Yandex.Novosti) was not changing. It also provides justification for the representative mass survey as a valid method for the research of some communicative practices.
The paper focuses on the research of the rural residents’ interactions with the
media. The research is based on an empirical base collected in the Russian
settlement Glazok (Tambovskaya oblast). The authors noted that for rural residents
the most important media technologies are the television and the Internet. The
changing role of television in the rural environment was noted. It is shown how
villagers use the Internet. The article highlights examples of how rural residents
adjust media technologies to their worldview.
Alexander Pavlov, philosopher and politologist, specialises in cinema studies analising films as mass market production which reflects social and political process in popular culture and ideological narratives. In the interview A. Pavlov focuses on the nature of cinema and critises it's place among other media. The main question discussed is whether cinema may be recognised as means of mass communication.
The article discusses the experience of official public relations through social media.
The conversation on this topic, according to the authors, should not be abstract. The
article focuses on the representative case study of Roscosmos. Roscosmos is one of
6 state corporations of the Russian Federation and is responsible for the
development of Russian cosmonautics. Together with atom, gas, bread and
weapons, space is one of the leading brands of Russia. Therefore, the positioning of
Roscosmos is not just about corporate communication but the communication of
national importance and global coverage. The goal and implementation of the
communication strategy of Roscosmos are interesting to study in the complex
context of the information society and online communication, public openness and
accountability, budget deficit and global competition.
The article deals with theoretical approaches describing the notion of digital literacy in Russian scientific publications. There is a high interest in the development of the idea of digital literacy in the world, which is manifested in the rapid growth of publications on this topic since 1997, the number of which by the end of 2018 was in the hundreds. In Russia, the first publications on digital literacy appeared in 2010. By the end of the third quarter of 2018, there were more than 200 publications in the Russian index of scientific citing (RISC) database with the keywords "digital literacy." The author identifies four basic approaches in consideration of digital literacy, found in the Russian-language scientific literature, which differ conceptually from each other, namely: info communication-technological (ICT-approach), psychologicalpedagogical approach, media-information literacy approach and "industrial" approach. The selected areas were understood within the framework of the generalized approach, which is presented in the "Four-component model of digital literacy," proposed by the author of this article in 2015.
In December 2014, ZIRCON Research Group conducted a representative mass survey of the Russian population in order to determine its general level of media literacy. This project is implemented in the form of monitoring since 2009 and allows tracking changes in the prevalence among the population of various skills related to handling the media. During the preparation for the sixth wave of the survey the notion of “media literacy” was reconceptualized – this procedure is described in details in the text. On the basis of the empirical data collected through a survey the map of the Russian’s media literacy was compiled. In addition to this map the integral index of media literacy was calculated. The index allows concluding that the main part of the population has acceptable level of media literacy. At the same time map analysis shows that approximately three quarter of the population is not comfortable with new media/Internet skills and self-protection skills.
Videoart is one of the most vividly evolving phenomenon of mediaart, and its destiny in Russia was far from lucky. In the middle of 1980 one of the first works of videoart were created only by underground artists, the facilities were butleg and illegal. Only 10 years later were launched some of the first exhibitions of videoart, which were supported by the State. During these years the idea of videoart itself developed greatly. In the following interview the Director of «MediaArtLab» Olga Shishko shares her views about the current state and latest trends of screen component of mediaart.
ommunication science is a relatively young field of study. Wolfgang Donsbach (1949–2015) was one of the major figures in its establishment and development. This paper is devoted to the evaluation of Donsbach’s academic heritage and the clarification of his role for contemporary communication science. Considering theory and practice as unseparable components of contemporary media system, Donsbach emphasized the crucial role of media and communication studies in the re-production of autopoietic media system. As a researcher, Donsbach focused on the relationship between media-effects and public opinion. Developing theoretical and methodological instruments Donsbach and his co- authors ran a number of empirical investigations, which were extensively discussed until today. Practical orientation of Donsbach’s studies contributed to his major aim – justification of the complementary character of theory and practice, which determines the disciplinary identity of communication studies as a positive science.
In the following interview the translator of "Understanding Media" Vladimir Gennadievich Nikolaev tells the story of the first publication of Marshall McLuhan in post-soviet Russia. Vladimir Nikolaev also shares the details of the difficulties while translating McLuhan, as well as he shares and his opinions about modern understanding of McLuhan ideas in Russia.
It is worthy to note that in Soviet times the only way to get acquainted with the works of western scholars from non-communist countries was to make a critical review on their works.
The article analyses the specific connections between the political powers at television news during the protest movements in Russia in 2011-2012. This research can show the nuances of representation of political powers by news television and explains how this representation might provoke the radicalization of consensuses and dissensuses between them.