The article points out the main characteristics of economic communication in the PR system. On the basis of a comparative analysis of global and Russian PR in 2007-2009 the author makes a conclusion about the development trends in the PR market and the necessity of creating new scientific approaches to researching the PR market. The author introduces definitions of the notions "PR market", "PR services market", "PR product", "digital PR".
The article is devoted to the analysis of the new law ‘The provision of access to information connected with the activities of state bodies and local governments’. The research also gives a historic perspective on the problems of information access in Russia and provides a general overview of the European legislation devoted to the freedom of information and a list of the main legislative documents of the Russian Federation, regulating the sphere of access to information.
The article focuses on the analysis of legal frameworks for establishing public service television of Russia regulating the issues of its political independence, management and control over its activity. These are considered in the context of the Council of Europe standards that pertain to this sphere. The results of the study enable one to predict the efficiency of the public service broadcaster in Russia and reveal the possible challenges to its activity. In addition, the article suggests the ways to optimize the system of management and control over public service television of Russia.
The article dwells on the problem of an indefinite legal status of television parody in the Russian Federation. This has been viewed in terms of stipulations in paragraph 3, article 1274 in Civil Code of the Russian Federation, allowing free use of products made in the genre of parody. The author attempts to formulate the criteria for attribution of various materials to the genre of parody. These criteria have not been thoroughly studied in scientific literature yet, despite the growth of number and popularity of television programs referring to this genre on modern TV.
In the article – is the review if the basic transformation of the editorial policy of Radio Liberty (1991-2013), from the moment when the American administration discussed the complete closure of the radio station, but in the end it was decided to open new Moscow office, until 2013, when the Radio Liberty was completely transformed into a multimedia platform.
The paper reviews a number of texts dealing with the history of American Russian-language radio, which are not well known in the Russian information space. In addition, the author analyzes some interviews (2013−2014) with Dr. Gene Sosin, one of the founders of the Russian service of Radio Liberty. Particular attention is paid to the editorial structure of the radio at the start of its existence and the broadcast programs. For the first time ever, the paper describes a play about Radio Liberty (A Comedy of the Cold War), whose text reveals some previously unknown details of the history of Radio Liberty and creates new legends about it.
The article shows how from the middle of the XX century there was a reflection of the various factors affecting the value of the television audience. In the opinion of the authors of the article, originally factors of content and form of telecasts were conceived to attract the audience. Later there was a transition to a systematic understanding of the factors of both socio-cultural and physical nature, external to television production.
The article analyses different aspects of communicative influence on various levels. Verbal recourses of communication are represented by lexical, syntactical units and implicit meanings. Non-verbal communication recourses are analyzed on the level of physical and iconic sign systems. The authors analyze the environment as a sign system and the symbolic communication resources.
The article examines Herbert Marshall McLuhan’s contribution to the development of the concept that the media are an independent environment where individuals and social groups interact. In the first part of the paper, we put forward an idea that McLuhan suggested a new paradigm for the study of the media that differed from the academic mainstream of his time. This largely determined the fact that, despite his fame, McLuhan was not fully accepted by the 20th century academic community. The second part of the article is devoted to the Media Ecology research area, which makes it possible to integrate McLuhan’s ideas in academic discourse. We analyze the concept of media environment and its key features in McLuhan’s "classical" theory and outline the contemporary stage of comprehending these ideas.
Despite the economic crisis PR market becomes a significant segment of Russian economy, and demonstrates a positive trend of development. The article presents a study of the basic characteristics of Russian PR-agencies market in 2007−2015. The author describes this sphere of services as a growing one. The trends of PR in Russia are traditionally associated with a marketing component. However, recorded growth of strategic specializations, such as external relations and GR, financial communications and investor relations, geobranding are similar to those of developed industries, and it should positively affect both the market of PR and the industry as it is.
The nature of the Public Relations (PR) system due to the increased use of Internet communication changes innovatively. This article contains methodological background for investigations of PR based on the Internet as a tool and a medium of communication.
The article deals with the speech implementation of "recipient factor" in the scientific text. The units of addressing are proposed to unite within a certain structure − subtext of addressing. The latter has communicative-pragmatic functions: forms the scientific content as informatively clear speech message, insures logical and compositional development of text, highlights the most important pieces of scientific knowledge, controls the reader's attention etc. Means of addressing typical for Russian scientific texts are being described in terms of their semantics and functions. The author makes the conclusion that knowing and proper usage of the means of addressing indicates the cultural level of speech of an author of scientific text.
The article analyses development of the Web text and the dynamics of a correlation of communication forms and a conceptual framework of media researches. The special attention in article is paid to a transmedia storitelling as the perspective direction of development of the media text it is necessary to recognize. The main advantages of new technology consist that there is an opportunity to create the polyphonical communication cloth consisting of elements of a different format which are located in the cross-platform environment. Besides, there is an opportunity not simply to cause "participation" of the consumer, and to involve him in active interaction, to create the mixed reality uniting online and offline - communications.
This article aims to reveal the trends in the regulation of the blogosphere in Russia. The timeliness of the research is determined by the 2014 changes in the legal status of bloggers and those who organize the dissemination of mass information on the Internet. The research examines scholarly approaches to criteria of blogoshere. It also studies the rules and application of the blogger’s statute. It has been argued that the statute establishes inflexible criteria to determine bloggers and attempts to apply the rules set up for journalists to bloggers. The research also observes a contradiction, in that legislators increase state control over the blogosphere while law enforcers restrain from the application of strict measures, which are stipulated in the blogger’s statute.