Despite the progress of many knowledge-intensive industries, the welfare of the population is still determined primarily by the level of agriculture development. Moreover, in the foreseeable future, the significance of this branch of the economy will only grow steadily due to the increase in population, urbanization processes, reduction of cultivated land, environmental pollution and several other reasons that accompany evolutionary changes at the present stage of history. Therefore, the production of food is invariably among the practical targets of national importance. A significant contribution to the development of domestic agriculture is made by poultry farming. In a short period of time (1998-2017) in Russia, poultry meat production growth was 7 times, eggs - by 37%. To maintain the momentum and continue the progressive development of poultry, it is necessary to increase its competitiveness considering present and future challenges.