Results of a research project, realized by the Laboratory of Media Research of the Centre of Fundamental Research of the National Research University “High School of Economics” and by the Don State Technical University, became the empirical basis of the article.
"Hokusai manga" occupies a special place in the artistic heritage of Katsushika Hokusai. In its 15 volumes with ca. four thousand of figures and subjects, Hokusai created an encyclopedia of old Japan in pictures. This articles investigates the beginnings of the manga genre and pays a special attention for the interpretation of the enigmatic words "denshin kaishu" in its title. A problem of collaboration of Hokusai with other artists is discussed as well as the forms of his personal output.
In this article I consider the processes of the marketization of nation and culture. The notions and methods of contemporary marketing is used in the description of nation. In this article I examine the commodification of culture, I show how the culture is consider and describe as a “resource” in the tourism and public diplomacy discourses.
In this study based on the use of methods of corpus linguistics and semiotic analysis literary and naive autobiographies of men have been compared. Is was found that autobiographies of writers, as well as autobiographies of ordinary men, are being constructed by the authors within the boundaries of the «male culture» rules regardless of abilities and literary experiences of the authors of autobiographies. If a man brought up in an orphanage, his autobiography reproduces distorted code the «male culture». This is explained by a change in the content of «gender culture» in closed social groups and the violation of mediation in the reproduction of gender culture in deprivation conditions.
Through the analysis if the association reaction of Russian and Japanese native speakers, the intensity of hospitability in the Russian and Japanese linguocultures is examined in the article. There are considered similarities and differences of perceiving the image of guest by the Russians and Japanese. The article demonstrates that the content of the semanteme "Guest" is not identical in the Russian and Japanese languages. In the conditions of active contacts between representatives of different cultures in our supersonic age, the comparative research of linguistic consciousness is an important contribution to the development of mutual understanding between representatives of different cultures, Russian and Japanese in this case. The dynamics of change of the image of guest in the Russian linguoculture is of great interest. It has been experiencing noticeable perturbations throughuot the recent decades. The application of psycholinguistic methods to achieve the mentioned aims is an uncommon and quite new phenomenon for comparing the Russian and Japanese linguocultures. The research has shown that in the Japanese linguoculture it is mainly women who extend hospitality, which reflects the traditional patriarchal practice of the Japanese society. Another conclusion is that the present-day Russians, who do no display any difference regarding the image of guest according to their gender factor, have become less hospitable as compared to the beginning of 1990s.