In the article basic theoretical concepts are considered in relation to the economic instruments of the ecological adjusting, the features ofpractical application of nature protection measures are exposed in foreign countries. The analysis of nature protection activity is conducted in Russia. The features of the use of economic-ecological instruments are exposed in Russia.
"Buzz marketing" can be considered as an alternative strategy, aimed the creation of preferences among potential clients and generates demand. Therefore, this progressive marketing tool offers significant opportunities for the company. The growth in popularity of social media among online consumers gave a possibility to define marketing as a massive exchange of information among the users by means of social networking. Companies intending to use the social networks as a basis for the promotion of goods or services, will inevitably face the problem of getting a positive response from the universal and almost uncontrollable mass of users. Segmenting users of the social network we must take into account the appropriate values for each segment. Consequently, it is necessary to determinate the peculiarities buzz marketing and clearly understand it’s role on the way of being included into the classical marketing promotion strategy.
The article describes the basic stages of innovative development in Russia. It is proved that the intensification of the modern Russian economy is impossible without use of innovative methods, which should mainly be based on new solutions in the field of ecology and safety of human life. Is established, that the introduction of a technological platform «Technologies of ecological development» will contribute to the emergence of new environmentally technology, organizational forms of interaction between society, environment and enterprise, as well as the development of new, advanced forms of management.
In article tourism is analyzed from the point of view of ecology on an example of ecological tourism. Generalizing definition of ecological tourism is made as a result of the existing tendencies analysis in the market and the developed terms in tourism. The principle of «ecological purity» in the tourist market is specified. On an example St. Petersburg and its suburbs, provided opportunities for their development in terms of eco-tourism. The integrated performance measurement and the contributing principles for ecotourism promotion are presented
In this work has been systematized theoretical foundations of economic benefit and efficiency, was investigated the nature of the efficiency for sustainable enterprise development, was highlighted economic benefits and the essence of the economic effect, summarized the existing performance indicators, was represented a set of means and methods to ensure cost-effectiveness for the sustainable enterprise development.
In modern conditions of economic and innovative development of the countries there is a tendency of the growing use of innovation to stimulate the economy in the resource sector. Russia is a country with a huge territory and diverse climatic zones, the resource potential of which is several times greater than all the energy production in the world. Nevertheless, this region is not developed enough and is a field for the development of innovations and attraction of additional investments in the innovative development of the country economy. This article is devoted to the analysis of the level of innovation development in the domestic and foreign energy complex. Carried out a comparative analysis, which allows the authors to identify the most effective measures, carried out modernization in the sphere of innovation development of the energy sector, on the basis of which are offered directions of improvement of the domestic investment attractiveness of the innovative development in the energy complex.