The article presents bench-marking analysis of Italian universities' experience in using PR tools for positioning on the education and labor marketing. The author conducts basic principles of the universities' PR-promotion in the era of national higher institutes' implementation into the global scientific and educational mobility. The most effective communication channels are considered through the cases of Italian universities where Bologna system has been started.
The article presents the dynamic approach to the collateral value management as generalization and development of the practical discount expert evaluation meth- od. This approach is the way of disclosure the main discount’s component as the fundamental basis of collateral value management.
The article deals with endearing names in the German language. The author defines the semantic potency of endearing sememes and substantiates value preferences of society in mutual renaming. The article also covers word-building features of vocatives, and the author analyzes possible combinations of elements in their composition.
This paper is devoted to teaching academic skills gradually on the subject of ESP English for Specific Purposes through implementing project-based learning approach. The article considers each of the stage of the project with detailed description, provides practical advice. It discusses the challenges and the perspectives of development and improving project work applied in academic context. It is also suggested that project based learning can maintain motivation, encourage students autonomous involvement into the learning process.
The article is devoted to the research of motive of labyrinth and ship in the world literature based on the selected works by U. Eco, J. Borges, R. Zelazny, F. Durrenmatt, W. Golding and G. Norminton. Two oldest archetypical images of the world art are regarded as structureforming components of the fiction literature at the course of its development: from ancient myths to postmodern novels.
The article is devoted to the analysis of the image of Ship of Fools in the French literature of the Renaissance epoch by the example of the forth and the fifth books of the novel by François Rabelais Gargantua and Pantagruel: its functions in the novel by F. Rabelais and its symbolic meanings.
The given article is devoted to the review of key symbolic meanings of mythopoetic images of lotus and lily widely spread in various world mythologies. In the article major symbolic definitions of these symbols are given in accordance with their representation in mythological systems of east and west.
The paper is devoted to the problem of rehabilitation of metaphysics in the contemporary analytic philosophy. It traces the connection of analytic metaphysics with Aristotelian and Kantian approaches to this subject; it also marks its main features and demonstrates a new understanding of realism in analytic philosophy.
This article deals with non verbal elements of communication and focuses on the functioning of various eye gestures in English communicative culture. It provides a detailed analysis of the examples from the contemporary literature. In particular, it describes the cases in which eye gestures is tightly connected with emotional states.
The paper under consideration deals with the quantitative category in the English language as one of the most significant aspects. As quantitative elements are expressed by all parts of speech, their appropriate use allows developing students’ lexical competence. Firstly, the paper is aimed at drawing special attention to both formation and use of quantitative components in terms of the development of ELL writing and listening skills. Secondly, some numerical elements in German and English are compared in order to highlight a lot of similarities in these related languages. This fact implies that a good knowledge of German makes it possible to develop ELL linguistic competences much quicker. At the same time, language transfer can lead to the inverted order of writing English numerals, which is likely to influence the communicative act in a negative way. Some most common mistakes, made by students in their listening and writing papers, have been analysed from the theoretical point of view. Typical writing mistakes result from either a lack of elementary skills of the formation of numerals or gaps in the knowledge of other quantitative elements that are presented by all parts of speech. Omission, approximation, lexical errors, syntactical errors, phonemic errors, and inversion are the main reasons for the wrong perception of audible texts. The results of the further analysis as well as a case study are presented in the paper. In outline, the use of a variety of quantitative components should be practised on a regular basis so that students might benefit from it not only in their classroom activities but also in the preparation for their IELTS exam.
Perfectionism as a psychological phenomenon has been researched quite extensively in recent years, both in Russia and abroad. However, the impact of perfectionism on the teaching/learning process, particularly foreign language teaching and learning, is still far from being an object of systematic theoretical study in this country. In view of the above, the article is aimed, firstly, at systematizing Russian research findings in this field; secondly, at providing an overview of recent international research on perfectionism and its effects on teaching/learning in general; thirdly, at analyzing literature on how perfectionism affects the process of foreign language teaching/learning, with particular reference to the concept of foreign language anxiety (FLA) and the relationship between FLA and maladaptive perfectionism. The article emphasizes the fact that a statistically significant negative correlation was observed between learner perfectionism and certain linguistic skills, thus proving that maladaptive perfectionism and, consequently, FLA contribute substantially to reducing the efficiency of foreign language learning. In view of the research findings outlined above, the article pays particular attention to summarizing the recommendations provided by a number of authors as to how the destructive influence of maladaptive perfectionism on foreign language teaching/learning can be minimized.
The article discusses the establishment of professional standards across community of German universities philosophers. The paper analyses a nature of public scandals based on the taking away the right to teach at universities such well-known intellectuals such as David Friedrich Strauss (1835), Ludwig Feuerbach (1836), Bruno Bauer (1842), and Kuno Fischer (1852). I propose a thesis that repressive measures were the result of conflicts related to the methodological upgrading of the discipline. I show that the severity of social controversy was caused by the peculiarities of the requirements to academic employees. The development of professional solidarity during the second half of 19th century helped smooth the severity of labor disputes, which, however, did not protect the academic community of ideological pressure by Nazi regime.
Features of religion as way of the relation to the world and its influence on development of the Russian literature are considered. The spetsififichesky lines of religion defining features of outlook and strategy of social behavior of believers are marked out. The main vectors are specified in use of religious images and ideas within literary texts.
The following paper considers the debate on disciplinary boundaries of logic in German philosophy of the early 19th century. It is supposed to distinguish four competing views on understanding of the logical knowledge. The analysis of the controversy enables to adjust the location of the Hegelian idea of the "Science of Logic," project and to clarify the historical context of the emergence of formal logic as a discipline.
The article focuses on verbs with incorporated participants Valence properties of these verbs and syncretism displayed in the process of their functioning are analysed.