Fashion is omnipresent, it influences all phenomena of social life, including philanthropy. The aim of this article is to demonstrate the presence of fashion in contemporary philanthropy. The author distinguishes four types of philanthropy, namely traditional, institutional, public and civil, and fashionable. The influence of fashion on present-day philanthropy is demonstrated by the presence in it of four “attributive” values of fashion, identified by the author in his previous works; it is the values of nowadays, of universalism, of play and of conspicuous.
In this article the author suggests the model of social organization of time for analysis of transformations that take place in a lifeworld in conditions of late capitalist modernity. He argues that characteristic features of clock time are subjected to specific rationality related to its capitalist use, and that this specific capitalist mode of transformation of time and, through it, of human activities becomes universal in modernity and spreads into various spheres of human being. That kind of temporal ordering becomes dominant in late modernity as a pattern of temporal organization of mutually autonomous parts and areas of fragmented social world.