Sport event promoters aim to organize them to get the best return on their investment. The purpose of this study is to learn better how to manage the event to maximize the benefit to the host area. Most studies on economic impact of sporting events focus on mega events or look for an impact in medium to large size cities. This study estimates the effect of a two-day event, the Rally Ourense, that takes place in a small town in Spain. Economic impact is estimated based on surveys of spectators and interviews of competitors in the 2009, 2010, and 2011 editions of the rally. The results show that the race has favorable effects, but also suggest that the impact could be increased with some simple changes to the event structure.
This article analyses the determinants of attendees’ tourism spending at professional basketball matches during the 2012/2013 season. For this purpose, it applies a linear quantile regression and considers the effect of specific sports event variables which have rarely been assessed in this type of study. Empirical results confirm that the determinants of expenditure have a different influence depending on the spending level. Individual spending is principally influenced by the origin of the attendees as well as by several other sports factors such as the time the match takes place, the admission price, or the sporting level of the rival team. The study establishes two levels of spending to identify the different behaviors that correspond to each of the factors under study. The findings could provide a useful input into tourism strategies related to the hosting of sport events.
This paper aims to apply the stakeholder theory to the realities of small and medium-sized business in modern Russia and to define priority groups of influence for the studied organizations. It is concluded that this influence is ambiguous and the authors’ view on the specifics of the classification of the main stakeholder groups for companies of small and medium-sized business in Russia is introduced. Practical importance of the research results lies in the creation of the model of the relationship between a small enterprise and interested parties that is adapted to the Russian realities and that has its own individual set of significant stakeholders.