This article shows the features of territorial branding development in various regions of the Russian Federation. The ways of development and promotion of territorial brands, not only in large, but also in small towns of Russia, are considered in the article. In the work, based on the description of a large number of Russian regional brands, a comparative analysis is carried out and their advantages and disadvantages are shown. Much attention is paid to the formation of territorial brands on the example of the Republic of Tatarstan. The article reveals the main tasks of the brand Visit Tatarstan and shows the features of its visual style. The work shows, that the visual style of this brand is based on a modern interpretation of ethnic, historical and traditional Tatar ornaments, spanning 1000 years. The formation of clear, homogeneous and adequate image of the Republic of Tatarstan in the public consciousness, both within the region and beyond its borders, is one of the main tasks of the brand Visit Tatarstan. The article states, that the brand Visit Tatarstan is primarily focused on the development of tourism and hospitality in the region, as well as the formation of an adequate image of Tatarstan for numerous guests, coming to the Republic from all over the world. It was concluded, that all regions of the Russian Federation should have their own original brands, which should complement and develop each other.
This article reports on the correlation between the internal (the so-called achievement) and the external (independent) exams at one of the leading educational institutions in the Russian Federation, the Higher School of Economics. The study addresses the question whether our HSE internal English language exam is actually needed in order to assist the HSE students succeed in their external English language assessment. According to the definition, external examination is an exam arranged by people outside a student’s own school, college, or university (electronic source,Cambridge dictionary, URL:www.dictionary.cambridge.org) and internal examination is the one existing or happening inside a school, college, or university (Cambridge dictionary, URL:www.dictionary.cambridge.org). Thus, the main focus here is on the location, not on the exam itself. Obviously, other things are important as well: the assessment body, which certainly has to be independent and reliable enough, the procedural regulations, which should not allow any kind of cheating, and the test materials themselves, which must be authentic and provide the opportunity of getting valid results. This article describes how all the components mentioned above are realized in the HSE and concludes whether the internal exam accomplishes its purpose.
The article is devoted to the analysis of a teacher activity content, who directs the research of student. The manegement of research is considered as a kind of activity, in the course of which the functions of education, upbringing and tutoring are implemented all together. The authors draw the attention to the complexity of these functions and an inadequacy of a number of methodological procedures for the implementation of this activity.
This paper discusses innovation as the key to economic growth, an assessment of the innovation sphere, and justified way innovative activities of economic subjects. The experience of industrialized countries shows conclusively that sustained economic growth in modern conditions is not the result of primitive production capacity factors, but their improvement and development on the basis of scientific and technological progress and innovation. To examine the strategy of Russia's development we must take into account that new trends fundamentally alter our understanding of the mechanisms of economic growth. Russia must solve both its tactical problems and seek answers to new challenges in order to ensure gradual, phased transition from the old inertial, natural-resource growth model to a predominantly innovative type of development. In this article as a hypothesis put forward the following points: innovation sphere Russia is experiencing a deep crisis; the key problem in the way of innovation activity in the country is the lack of effective mechanisms for funding research and development.