The paper deals with the collocations of the Proper Noun + ‘moment’ type which are becoming increasingly popular in American English as means of conceptualizing events and experiences. The paper considers the semantic properties of the noun moment which account for its use in the constructions under study. It further describes the conceptual mechanisms that underly this type of coinages and identifies the semantic features that these collocations share. Finally, it lists groups of proper nouns that are most commonly used in them, traces the origins of some collocations, and discusses the degree of their conventionalization in speech.
The main aim of the article is further development of the idea of the key role of international technology transfer in developing countries’ policy. This article argues that it is the transferring of knowledge that prompted technological development, which in turn is the basis of overall development.
The present paper focuses on the ways the inner body is represented in contemporary Western Culture. The author analyses current trends and traces the phenomenological line of representation which centers on the subjective experience of embodiment and enables the individual to offer their own interpretational modes and models in order to give sense to their inner-body experience. Phenomenological representation is carried out in the act of Mythopoesis – a complex cognitive and discursive process which results in the emergence of the Inner Body Mythology. The author aims to reveal the main body myths that are relevant for contemporary Western Culture and more or less distinctly manifest themselves in its macrotext. The paper analyses the sources of different inner body myths and demonstrates their discursive potential for modern literary texts and visual arts. It highlights a high degree of coordination between the Word and the Visual Image in depicting the inner body and demonstrates how different body myths interact and intertwine to suit the discursive intention of the individual.