The study of communicative strategies and communicative tactics are in central attention in modern linguistics. The article is devoted to the study of communicative strategies that are encountered in travel blogs. The main purpose of the article is to analyze communicative strategies applied in English language tourism blogs. Empirical materials are taken from “BBC Travel”, “Two monkeystravel” blogs, which are considered as the best travel blogs according to 2019 and to show that the strategies aligned with travel blogs can definitely assist tourism destinations competitively. The theoretical and practical significance of the study lies in the fact that the results will not only expand the study of the problem of "communicative strategies and tactics," but will be useful as recommendations for creating tourist promotional materials aimed at tourists. Travel blogs as an integral part of media communication play a significant role through interacting directly with addressees via different internet platforms to promote tourism destinations using persuasive communication strategies and tactics. Reacting to visitor’s opinions and satisfying their demands are also peculiar to travel blogs.
At present, the potential of the intercultural approach to teaching foreign languages is looked at from different perspectives. Its acknowledged interpretation assumes that the student is constantly submerged in the situation of comparison between two cultures: the native and a different one. While acquiring another culture, he revises the native one, extending the vision of himself and of the surrounding world. This didactic concept requires changes in the system of foreign language teaching. The most obvious transformation must take place in the structure and content of the foreign language textbook. The article contains the analysis of how the authors of modern textbooks of the French language understand the intercultural approach and how they implement it. This task is accomplished by a comparative analysis of the guidelines, texts, and educational assignments. The article raises an issue of how to prepare students for the dialogue of cultures.
The article presents the results of the research of media image of Russia as a great power in the international political media discourse. The main method used was the content analysis of a corpus of American, British, German, French and Spanish printed media texts during the period from 2000 to the present time. Despite the fact that Russia appears today in a fundamentally new quality and the international political establishment still sees it as one of the leading world powers, its image in the foreign media is mostly negative and largely based on stereotypes of the last century. Special attention the media pays to Russian foreign policy, describing it as aggressive and based on «imperial ambitions». The consequence of all this is a rejection of Russia as an integral part of the «civilized world», as a state which is ready to share «universal values» as they are seen by the Western society.
The article is devoted to the theoretical understanding of linguistic sign functioning in the process of semiosis within the framework of cognitive paradigm. It discusses the process of sign formation from the anthropological perspective, reviews the traditional treatment of a linguistic sign theory, postulating the continuity of the signified and the signifier, presents a critic argument concerning “information transfer”. Moreover, it expands F. de Saussure’s understanding of a linguistic sign and reconsiders the psychological part of a linguistic sign into a mnemonic structure, explaining semiosis differently. The current paper criticizes the viewpoint according to which a reader is considered as a passive recipient. On the opposite it suggests that a reader is an active member of the interpretation process who generates the meaning of the linguistic sign in a personal and creative way. Reading is realized as a complex psychological process, connected with speech and different kinds of perception (acoustic, visual, spatial, cognitive, and so on.). This implies an action from the part of the reader. The process of reading integrates perception, attention, memory, and thinking. Obviously, reading is a hyper active phenomenon.
At present, due to significant attention to communicative competencies of University graduates, the assessment of an adequate level of their foreign language proficiency becomes one of the priority tasks of University education. The classical forms of assessment activities are not able to satisfy the need to identify the degree of communicative competence development. The solution of the problem of optimization of forms and methods of assessment is being conducted today in different directions by Russian and foreign researchers of second language teaching methods.
The article focuses on the conditions of carrying out of communicative competence assessment that ensure the improvement of the quality of the assessment at Universities. The authors propose some practical solutions for improvement of assessment procedures among University students.