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Regular version of the site
Of all publications in the section: 5
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Article
Пермогорский М. С. Психолого-экономические исследования. 2014. Т. 7. № 3-4. С. 37-47.
The study is intended to cover problem of mastering the mathematical methods, in particular, the rule of transitivity. The point is that the mastering of this rule without explaining the limits of its applicability leads to a false conviction in its universality and to mistakes when solving problems for which it does not apply. The results of our study show that up to 70% of people make mistakes in dealing with "intransitive" problems because of using the rule of transitivity. The general purpose of potential study is to explore characteristics of decision-making in situations where non-transitive preferences are rational and adherence to the axiom of transitivity leads to irrationality.
Added: Jan 27, 2015
Article
Антонова Н. В., Кумар А. Психолого-экономические исследования. 2015. Т. 8. № 3. С. 47-61.

The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Brand image and brand satisfaction are allocated as the main factors of brand loyalty. For primary data collection we used the questionnaire, which was elaborated by authors and included three scales: the brand satisfaction scale, the brand image scale and the scale of brand loyalty. The sample consisted of 206 people. Using the method of structural modeling, the multifactor model of brand loyalty was created. It was found that brand satisfaction mediates the communication between brand image and brand loyalty, it means that when the customer satisfaction is low, the link between brand image and brand loyalty is high. It is also found that the most important components of brand image are the brand reputation, consumer’s image and perceived quality of the brand. The image of organization and the uniqueness of the brand are not decisive for the perception of the brand and are excluded from the model.

Added: Dec 2, 2015
Article
Поддьяков А. Н. Психолого-экономические исследования. 2016. Т. 3 (9). № 4. С. 43-50.

Knowledge from different areas (from mathematics to biology and social and economic psychology) is integrated to show that intransitive relations of superiority (like in Rock-Paper-Scissors game) are a wide-spread law in many complex systems. Its ignoring with “blind” following the principle of transitivity (if A>B and B>C then A>С) increases probability of some kinds of cheating. An aim of design of a system of didactic materials helping to comprehend intransitive relations of superiority is discussed. Materials on nontransitivity of superiority of chess positions are introduced and some possibilities of their use are presented.

Added: Jan 23, 2017
Article
Елисеенко А. С., Поддьяков А. Н. Психолого-экономические исследования. 2016. Т. 3(9). № 4. С. 51-58.
In the article it is described the experiment in which participants should explore an unknown complex dynamic system simulating a factory and control it to get profit. Based on objective data (including eye tracking) and self-reports, there are revealed essential differences of dynamics of setting goals related to knowledge acquisition and knowledge application of successful and unsuccessful participants.
Added: Jan 23, 2017
Article
Патоша О. И., Копа О. М. Психолого-экономические исследования. 2015. Т. 8. № 4.

The problem of conspicuous consumption in Russia is very important, so the study of psychological factors of conspicuous consumption is very relevant. The article touches upon the issue of Self-concept features of conspicuous consumers. Sample consists of 195 participants, 54% are women. The special scale to study the tendency to conspicuous consumption was adopted in this research. The following conclusions are drawn: conspicuous consumers have higher Self-concept clarity, domination of individual characteristics in the self-concept content, higher level of self-esteem.

Added: Dec 5, 2015