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Of all publications in the section: 2
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Article
Рудченко В. Н. Петербургский экономический журнал. 2013. № 3(3). С. 36-44.

In the paper the modular characteristics and regularities of their development are identified on the basis of various models comparative analysis in service and production systems. The relationship of modularity in service with the level of customer satisfaction is most fully analyzed through a systematic approach. The various combinations of modularity and consumer satisfaction, with the aim of finding the optimal combination of them are built

Added: Nov 16, 2013
Article
Рудченко В. Н. Петербургский экономический журнал. 2013. № 1(1). С. 18-25.

The work clarifies the definition of social marketing, based on its distinctive features from base (traditional) marketing conception. Social marketing and the effectiveness of its application is considered on the museum complex example. Summing up the conducted observations and the results of the comparative analysis of existing discussions in the sphere of allocation of marketing direction, the author indicate by her own view the fundamental directions to promote effective management and museum services promotion

Added: Nov 16, 2013