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Influence of Cultural Factors on Organizational Performance of Multinational Corporations: A Bibliometric Review from 1983 to 2020
Cultural factors are critical in shaping the organizational performance of multinational corporations (MNCs) operating across diverse countries and cultures. This study conducts a comprehensive bibliometric analysis to explore scientific developments in this research area from 1983 to 2020, based on 856 documents published across 195 journals indexed in the Web of Science. The analysis provides insights into (i) productivity and performance trends within the field, (ii) the most influential countries, regions, journals, authors, and citations, and (iii) frequently occurring keywords that highlight future research directions. This study captures the historical evolution of research on cultural factors, providing a valuable baseline for understanding the pre-COVID-19 context and enabling MNCs to better navigate cross-cultural communication and collaboration in an increasingly complex global environment.