Корпоративная социальная ответственность и результаты деятельности банков на российском рынке

В мире научных открытий. 2013. № 8 (44). С. 26–38.

Prosvirkina E. Y.

In this article corporate social responsibility (CSR) of banks on the Russian market is considered. Empirical studies of different countries have proved the influence of CSR on organizational performance of business organizations. Based on the analysis of Russian publications it can be concluded that there is a great interest to the problems of corporate social responsibility from scientific and business communities. However, there is a lack of research studying the relationship between CSR and financial performance of Russian companies, especially in the field of a specific industry. In order to fill the determined gap the research on correlation between CSR and financial indicators of Russian banks was conducted. The choice of the object of the research is not casual and is related to the high importance of banking sector for the economy of any country.

The current research has confirmed that CSR is one of the key corporate values in Russian banking industry. An analysis of official websites of banks, codes of ethics and corporate behavior has demonstrated the main projects in the sphere of corporate social responsibility. For studying the relationship between CSR and organizational performance in banking industry correlations were examined in SPSS program. The research has not found statistically significant correlations between corporate social responsibility and organizational performance of banks.

Keywords: корпоративная социальная ответственность, банковский сектор, corporate social responsibility, organizational performance, Russian banking industry, результаты деятельности, влияние КСО на экономические цели компании и ее бизнес-процессы