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Utilising Crowdsourcing to Assess the Effectiveness of Item-based Explanations of Merchant Recommendations
The explainability of recommendations is a common research topic among researchers and providers of recommender systems. Numerous approaches and inference types were developed in order to find explanations for recommendations. For example, we can send users the following recommendation with an explanation: ”Since you recently made a purchase from merchant X, we suggest you merchant Y”. A variety of methods can be used to produce the (X, Y) item pairs with this explanation logic. Despite this, some users might not understand the logical connection between the recommendation Y and explanation X. In this study, we validate 23,000 recommendation explanations with the help of 400 crowdworkers. Additionally, we suggest a novel method for evaluating the quality of the (X, Y) item pair explanations based on crowdworkers’ responses. Finally, we evaluate 9 different approaches and produce interesting findings. We hope that, in future research, our method will be expanded upon and further studied for additional types of explanations and domains.