СТРАТЕГИЧЕСКИЕ СПОСОБНОСТИ КАК ДРАЙВЕР КОНКУРЕНТОСПОСОБНОСТИ РОССИЙСКИХ И МЕЖДУНАРОДНЫХ КОМПАНИЙ
Competitiveness is a key measure of success not only for countries and industries but also for companies. This research investigates to identify the strategic capabilities which are the basis for the competitiveness of the companies operating in the Russian market. The paper presents the theoretical foundations of the strategic capabilities concept and emphasizes their role in the development of companies' competitiveness through the strengthening of companies' competitive advantages. A plethora of strategic capabilities studies have shed substantial light on their specific dimensions, which allowed to form an international approach to their study. The empirical part of the study investigates both general and specific strategic capabilities of 30 Russian and multinational companies operating in the Russian market. It was found that Russian domestic companies focus only on the development of one particular strategic capability, Russian exporters have a more differentiated approach, developing a significant number of strategic capabilities simultaneously, and finally, multinational companies emphasize the development of a broader, but balanced set of strategic capabilities. The most important strategic capabilities of companies in the Russian market have been identified: employee professionalism; quality control; innovations and unique technologies; corporate brand and reputation; market and trend understanding; customer orientation; and flexibility. The research results have practical implementations and can be used by Russian companies as key factors of increasing their competitiveness both in the local market and entering new foreign markets.