Первые признаки роста экономики – смогут ли компании преодолеть затянувшийся кризис, используя стратегии управления цепями поставок?
It is shown that one way to overcome the negative impact of the crisis is to build a strate-gy for supply chain management (SCM). Designated a set of factors motivating companies to enter the level of institutional coordination and integration, the underlying SCM. Select the ex-ample of some typical disturbances in supply chains associated with the economic crisis. The ability of companies to respond to the demand determines the level of integration and technolo-gical flexibility in solving problems of SCM. It is shown that changes in consumer preferences encourage companies to reconfigure the supply chain. All of these processes occupy a key posi-tion in the strategic planning of supply chains.