The paper focuses on the processes of social policy reforms, which are determined by the intentions of neoliberal ideologists to rationalize the relationships between the citizens and state. A trend towards rationalization was partially expressed by the new legislationon reorganization of responsibilities between the levels of authorities and monetization of privileges. Another aspect of these quite contradictory challenges is modernization of social services system. During the last few years some experiments took place in this area, in that number those supported by the international foundations and expert groups. Such innovations are directed towards the increase of effectiveness of social services as well as their managerialization. New rationalized standards often encounter the existing practices of performance and evaluation of quality and effectiveness of social services, as well as motivation of staff and methods of management, including managing quality of social services.
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.