Трансформация культуры и изменения в моделях потребительского поведения
The paper analyzes the main trends of consumer markets in the post-crisis period. Particular attention is paid to the manifestation of global trends in Russia. The increasing value systems and lifestyle fragmentation leads to changes in even such fundamental elements of the human society as gender differentiation and models of family life. The growth of popularity of the economical consumption model is accompanied by a drop in loyalty to brands, as well as by increasing popularity of downshifting and minimalism. In these circumstances, those productsthat are able to take immediately into account several consumption trends and offer complete solutions have the best commercial prospects.
In this study, the authors pinpoint the similarities and differences between students at a Russian university and a Swedish university regarding the students’ value systems. What similarities and what differences are there between male Swedish students and male Russian students, and what similarities and what differences are there between the female students in the two countries? The authors’ interest was directed towards the gender differences between the two countries. A method employing three phases was developed for analyses of the value systems in the two countries. Students, who, as a category, often challenge existing value systems, were chosen as informants. Student samples from each country, varying in number from 63 to 100 informants, provided data in the three sub-studies. The results indicated that similar national concepts, when translated into English, exposed significant differences in their connotations, a phenomenon which is discussed in relation to implications for intercultural communication. In particular, the concepts of democracy and gender equality are highlighted. Differences and similarities related to gender and nationality constitute the bulk of the discussion. A major finding was that concepts describing close interpersonal relations, such as friendship and love, were cross-nationally rated higher than values more distant from the individual’s private world, such as democracy and equal rights.
Philosophy and education of values. Features of the Western system of values.
The paper is concerned with questions of civic values and civic identity as they are experienced by Russian people in the context of global economic crisis 2008-2010. Empirical findings from Russian Public Opinion Research Center, Levada-Center, Edelman Trust Barometer surveys are used to outline how tensions, distrust and civic irresponsibility expressed by respondents in the context of financial instability may amplify understandings of “citizenship” and “civic identity”. Several trends characterizing the impact of economic crisis on civic identity in Russian society are discussed: the transformation of the common sense of “we-ness” in case of individualism’s growth and increasing reduction of trust to economic and law institutions; the problem of new political values formation; the specifics of citizens’ emigration intentions; the “status level” of citizenship; the effect of mental inertia.
In the article on the basis of the psycholinguistic experimental data obtained in 2009-2010 from Russian and Swedish students (the project on Swedish Institute grant) we consider internal features of several complex values (“Harmony”, “Freedom”, “Democracy”, “Tolerance” and “Patriotism”) and analyze their external systemic organization, taking into account both specificity of the two cultures and gender specifics. We argue that value concepts are hierarchically organized, forming different generalization levels from the simple to the more complex ones with intricate overlapping among different complex values within the system.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.