Creative tourism in Saint Petersburg: the state of the art
Tourism development in St. Petersburg, which is a major cultural centre, has improved in terms of the tourist flow; both tourism types and tourist products have become more diverse. These improvements give ground for a fairly optimistic prognosis for the tourist industry in St. Petersburg. At the same time, there are a number of factors which tend to endanger sustainable development of tourism in St. Petersburg. The current situation calls for a more flexible and innovative approach to industry development. Among these factors we can single out the pronounced seasonal character of tourism, short-term visits of most of the tourists, the rather conservative, academic image of the St. Petersburg culture, which compromises the city’s appeal as a tourist destination for certain tourist segments. Apart from that, the critical limitation imposed on the development of cultural tourism in general and of creative tourism in particular is the low involvement of the population in cultural and tourist events held in the city. All in all this makes it relevant to look for new approaches for creative tourism development in St. Petersburg as an important tool for the sustainable development of the industry.
The article aims at considering the existing and potential competitive advantages of St. Petersburg as a tourist destination on the basis of creative tourism development.