Social media mining for ideation: Identification of sustainable solutions and opinions

Technovation. 2021. Vol. 107. No. September 2021. P. 1–12.

Ozcan S., Suloglu M., Sakar C. O., Chatufale S.

The availability of social media-based data creates opportunities to obtain information about consumers, trends, companies and technologies using text mining techniques. However, the quality of the data is a significant concern for social media-based analyses. The aim of this study was to mine tweets (microblogs) to explore trends and retrieve ideas for various purposes such as product development, technology and sustainability-oriented considerations. The core methodological approach was to create a classification model to identify tweets that contained an idea. This classification model was used as a pre-processing step so the query results obtained from the application programming interface were cleared from the messages that contained the search terms used in the query but did not contain an idea. The results of this study demonstrate that our method based on text mining, and supervised or semi-supervised classification methods, can extract ideas from social media. The social media data mining process illustrated in our study can be utilised as a decision-making tool to detect innovative ideas or solutions about a product or service and summarise them into meaningful clusters. We believe that our findings are significant for the sustainability, tech mining and innovation management communities.

Keywords: decision-making, crowdsourcing, sustainability, text mining, support vector machines, Semi-supervised learning

Publication based on the results of: Challenges and opportunities for science, technology, and innovation during and after the COVID-19 pandemic (2021)